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Le-Vel Announces Appointment Of New President

DALLAS, July 30, 2018 /PRNewswire/ -- Le-Vel, the world leader in human nutritional innovation, has named Drew Hoffman as President, effective immediately. Hoffman, who began his career at Le-Vel in 2015 as Executive Vice President and Chief Legal Officer, was promoted to Chief Operating Officer and Chief Legal Officer in 2016. He will continue to serve as Chief Legal Officer in conjunction with this new role and will lead the company's executive team while providing strategic direction for the daily business operations and long-range objectives of this billion-dollar direct selling firm.

Hoffman earned his JD and MBA degrees with honors from Georgetown University and was a professional soccer player in Germany and the Czech Republic before joining a highly successful legal practice at a top 100 Am Law firm. He later founded his own consulting and legal firm, counting Fortune 500 companies as clients. Hoffman began providing legal and consulting guidance to Le-Vel in 2014. "I was blown away by the incredible company Co-CEOs Jason Camper and Paul Gravette had built," he recalls. Less than one year later, when Camper and Gravette asked Hoffman to consider coming on board full time, he didn't hesitate. 

"Drew is a seasoned and trusted leader who delivers consistent results. He has been an integral part of our success over the last few years," say CEOs Camper and Gravette. "We have tremendous confidence in his ability to take Le-Vel to new heights of operational excellence."

The direct selling industry's first completely virtual, cloud-based direct sales company, Le-Vel burst onto the scene in 2012. Le-Vel's flagship product line, Thrive, quickly gained a loyal following of product enthusiasts for its simple approach and life-changing results. Today, the company has more than 7 million customers and independent Brand Promoters worldwide. After hitting $1 billion in lifetime orders last year, the first half of 2018 blew past company records to become the largest 6 month run in company history. The company prides itself on continually pushing the boundaries of nutritional innovation to deliver products that help people achieve a premium lifestyle.

"Jason and Paul have built an outstanding company on the highest standards of integrity. I'm incredibly grateful and genuinely excited about the opportunity to help lead Le-Vel into the future," Hoffman says. "We have so much potential for growth, and I look forward to working with our entire leadership team and our most valued asset – our Thrivers around the world -- to continue to build a truly global movement of health and wellness."

About Le-Vel

Founded in 2012 by Jason Camper and Paul Gravette, Le-Vel formulates and sells nutritional/health and wellness products and is the only health and wellness company that uses cloud-based technology for its day-to-day operations.

Le-Vel products include the Thrive Experience (consisting of the three core products Thrive Premium Lifestyle DFT, Thrive Premium Lifestyle Capsules and Thrive Premium Lifestyle Mix), Activate, Boost, Balance, Black Label, Café, DUO, Expand, FORM, Thrive Kids, Move, PRO, Rest, Pure and BURN. Le-Vel has more than 7 million Customer and Brand Promoter accounts, currently ships within the United States, Canada, Australia, New Zealand, the United Kingdom, and Mexico. In 2017, less than five years after the company's inception, Le-Vel reached a milestone of $1 billion in lifetime orders.

For more information about Le-Vel, visit or the Le-Vel Facebook Page and the Le-Vel YouTube Channel.

CONTACT: Liz Reuth,

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Last Updated: 31-Jul-2018