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Aesthetic Business Institute Executive Director Published in Academic Textbook

Aesthetic Business Institute Executive Director Published in Academic Textbook John Powers, PhD, executive director of the Aesthetic Business Institute (ABI) and senior communication consultant with Reach Beyond Marketing, recently published a chapter in the textbook "Social, Mobile, and Emerging Media Around the World."

PR Newswire

BRANFORD, Conn., Aug. 8, 2018

BRANFORD, Conn., Aug. 8, 2018 /PRNewswire-PRWeb/ -- The chapter written by Dr. Powers, "Mobile Communication in the Bateyes of the Dominican Republic," is just one of the case studies featured in this new book. Edited by leading communication scholar Alexander Laskin, PhD, this textbook is described on Amazon as "an edited collection of cutting-edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world…This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps."

Dr. Powers has worked in various communication and leadership roles within the Acara Partners' business family (including Acara Partners, Reach Beyond Marketing, ABI and Reach Digital Summits) since joining the company in March of 2014. During this time, he has also presented on digital communication topics at a number of regional and national conferences and events.

"John has done an incredible job supporting the launch of the Aesthetic Business Institute," said Francis X. Acunzo, ABI's chairman of the board and CEO of Acara Partners. "His industry knowledge paired with technical expertise has allowed us to launch a very robust platform."

In addition to his work with ABI and Reach Beyond Marketing, Dr. Powers has been an adjunct professor at Quinnipiac University's School of Communication and School of Health Sciences for the past ten years. Prior to working with the Acara family of businesses, he served as director of public affairs at Yale University School of Nursing, director of communications at Adelbrook Behavioral Services (formerly The Children's Home), and media specialist at Midstate Medical Center (formerly Meriden-Wallingford Hospital).

About Acara Partners
Francis and Colleen Acunzo are recognized pioneers in the medical aesthetics industry. Driven by their passion for success, this entrepreneurial husband-and-wife team applied their years of experience when they co-founded Acara Partners in 2003. Their dedication has established the firm as the industry's quintessential, comprehensive business advisory, marketing, advertising and digital agency.
Acara's team of experts integrates knowledge of strategic planning, digital marketing, web development, graphic design and social media management to drive growth, revenue and profits for their clients. With an impressive roster of over 165 current and past clients in major cities throughout most of the 50 states and around the world, Acara Partners is known for helping to lead the impressive medical aesthetics industry growth spurt, as well their ability to double the revenue of many of the businesses they work with. To learn more, please visit

About Aesthetic Business Institute
The Aesthetic Business Institute will officially launch in the late fall of 2018 with an educational platform designed to provide "industry intelligence to the aesthetic medical industry." Membership in ABI will provide online education, published research, master classes, trends reports, and events for physicians, practice managers, practice owners, providers and aesthetic industry executive. For more information on Aesthetic Business Institute, please visit

About Reach Beyond Marketing
Reach Beyond Marketing is a full-service marketing and digital agency assisting clients in the medical aesthetic, health, wellness and other industries to "reach beyond" growth, revenue and profit goals. The agency boasts experts with extensive experience in digital and traditional marketing and communications, including web development, content creation, branding and graphic design, social media strategy, video and photographic production, and much more. For more information on Reach Beyond Marketing, please visit


SOURCE Aesthetic Business Institute

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Last Updated: 09-Aug-2018