Havas Health & You Inks Partnership Agreement with InTouchMD to Help Healthcare Clients Maximize Engagement with Healthcare Professionals and Patients
NEW YORK, Aug. 14, 2018
NEW YORK, Aug. 14, 2018 /PRNewswire/ -- Havas Health & You (HH&Y), the health and wellness marketing network focused on promoting healthy living decisions across the entire health ecosystem, today announced its strategic partnership with healthcare solutions company InTouchMD.
Beginning Sept. 1, HH&Y will use InTouchMD's technology platforms, which focus on developing marketing campaigns that reach out to healthcare professionals (HCPs) and patients when they are available, via the channel they prefer, with content that is of interest to them.
Headquartered in Garden City, New York, InTouchMD has transformed into one of the fastest-growing healthcare technology companies in the country, thanks in part to the success of its technology platforms.
"The thesis of InTouchMD is built around the hard-to-reach HCPs," said Ryan Alovis, chief executive officer and founder of InTouchMD. "On average, a healthcare location receives 2,900 messages on a daily basis. Most fall flat because marketers are not speaking to their targets how they want to be spoken to. Approximately 80 percent of an HCP's marketing journey is now self-directed, with 87 percent of the market yearning for a meaningful relationship with a brand. By utilizing our technology platforms, Havas Health & You will be able to help its healthcare company clients create real bonds with HCPs and patients."
HH&Y's initial partnership with InTouchMD will focus on the North American market with plans of expanding overseas.
"This partnership is important to Havas Health & You and our clients because InTouchMD's suite of healthcare-focused marketing solutions will allow us to better serve our clients," said Donna Murphy, global CEO of HH&Y. "The partnership will center around InTouchMD's powerful technology solutions, which will allow our clients to engage with their target market on an up-close-and-personal level."
For more information about Havas Health & You, visit HavasHealthandYou.com.
About Havas Health & You
Havas Health & You unites Havas Life, Health4Brands (H4B), Lynx, Havas Life PR and Havas Health Plus, all wholly owned health and communications networks, with the consumer health businesses and practices of Havas Creative Group. Its customer-centric approach has the talent, tenacity and technology that health-and-wellness companies, brands and people need to thrive in today's world. For more information, go to www.HavasHealthandYou.com.
InTouchMD is a premier healthcare technology company that has created some of healthcare's most powerful all-in-one cloud-based marketing solution. InTouchMD helps healthcare companies more effectively target healthcare professionals and patients. Their all-in-one solution serves many purposes: centralized database, predictive modeling, marketing automation, lead scoring, sophisticated segmentation, tactical execution, CRM, advanced analytics and real-time reporting/tracking of all engagement. Beyond their technology platforms, InTouchMD provides healthcare companies with the highest quality data for both healthcare professionals and patient programs and can act as a single-source multi-channel outreach partner to engage with precision. For more information, go to www.InTouchMD.com.
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SOURCE InTouchMD; Havas Health & You