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Blue Cross Blue Shield Association Sponsors Healthcare Breakthrough Award with Not Impossible Labs

Blue Cross Blue Shield Association Sponsors Healthcare Breakthrough Award with Not Impossible Labs Winner will be chosen for his or her life-changing and innovative healthcare technology

PR Newswire

CHICAGO, Aug. 23, 2018

CHICAGO, Aug. 23, 2018 /PRNewswire/ -- The Blue Cross Blue Shield Association (BCBSA) will present the Healthcare Breakthrough Award as part of the Not Impossible Awards show at the Consumer Electronics Show (CES® 2019) in January 2019.

The Healthcare Breakthrough Award recognizes the ground-breaking technology created by individuals to improve the health, wellbeing and lives of others. Last year's winner, Dr. Patrick Bordnick, developed a program that uses virtual reality to create a personalized treatment plan to help teach patients coping strategies for substance use disorders and other behavioral conditions.

"The technology being developed in healthcare today has the absolute power to change and save lives," said Scott Serota, president and CEO of BCBSA. "The Healthcare Breakthrough Award highlights outstanding innovators, bringing their brilliant ideas center stage and making dreams a reality for so many. We're excited to work with Not Impossible Labs for a second year in a row to improve health and well-being in communities across the country."

Recipients of the Healthcare Breakthrough Award will receive mentorship from BCBSA and Not Impossible Labs, and the winner will be recognized at an awards show during CES® 2019, which takes place Jan. 9 through Jan. 11 in Las Vegas, Nev. 

To access the Not Impossible Awards submission form, and for more information on judging criteria, visit

About Not Impossible
Not Impossible launched in 2008, with a goal of developing and leveraging "Technology for the Sake of Humanity" to allow the world's most vulnerable to survive and thrive via low-cost solutions. Not Impossible pairs R&D work with documentary content and storytelling about technology and will triumphing over life's "absurdities," and harnesses the power of storytelling to inspire others to make an impact by challenging boundaries of that they believe is possible. Not Impossible has received awards and honors for its technology and creative work from Cannes Lions, CLIO Awards, Fast Company, SXSW Interactive Innovation Awards, Telly Awards, TIME magazine, and others.

For more information, please visit and connect with Not Impossible on Facebook , Twitter , Instagram , and LinkedIn .

About Blue Cross Blue Shield Association
The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Index. For more information on BCBSA and its member companies, please visit We also encourage you to connect with us on Facebook, check out our videos on YouTube, follow us on Twitter and check out our blog.


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SOURCE Blue Cross and Blue Shield Association

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Last Updated: 23-Aug-2018