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Adaptive Health Recognized As Top Partner Of The Year At GNC Global Convention

CHARLOTTE, N.C., Aug. 27, 2018 /PRNewswire/ -- Adaptive Health, a leader in science-based nutritional health products, is excited to announce the company was awarded three of the six GNC Vendor Awards at the 2018 annual GNC Global Franchise Convention in Las Vegas, Nevada.

Adaptive Health was recognized as a top-performing, standout vendor and received the following awards:

2017 Partner Of The Year

2017 Top Product Of The Year

2017 Domestic Franchise Partner Of The Year

These awards are representative of the outstanding performance of Adaptive Health's nutritional health brands in GNC stores, including NUGENIX®, which is the retailer's #1 selling men's brand.  NUGENIX® Ultimate, an advanced formula designed to boost free testosterone, maximize muscle, increase drive, and help modulate androgenic activity, earned Adaptive Health the Top Product Of The Year award.

Other top-performing Adaptive Health brands available in GNC include: Instaflex®, a joint health and active lifestyle brand; Lumiday® Mood Enhancement; Luminite® Sleep Support; and Peptiva®, a probiotic and digestive health brand that's not sold in any other retailers.

Adaptive Health has now earned a total of seven GNC Vendor Awards, including these from previous years:

2016 Franchise Top Performer

2015 Vision and Values

2014 Franchise Outstanding Partner

2013 Best in Product Innovation

"We are very grateful to have received these awards from GNC," says Brandon Adcock, Adaptive Health co-founder and CEO. "These recognitions are testament to our great partnership with GNC and the quality and science behind our products. We are proud to offer GNC customers great products that address a variety of health needs."

About Adaptive Health

Adaptive Health, formerly known as Direct Digital, LLC, is a leader in science-based product development with a full portfolio of scientifically formulated nutritional health brands, including Instaflex®, Nugenix®, Peptiva®, Lumiday®, Dr. Sinatra®, Dr. Williams™, Dr. Whitaker®, Sleep Answer® and OxyRub®.

The company rebranded as Adaptive Health after its acquisition of Healthy Directions, LLC, in December 2017. With Healthy Directions' vast product line and extensive board of medical advisors and doctors, it contributes to the company's longstanding commitment to science and innovation. 

Adaptive Health has over 150 employees across three offices in Charlotte, NC, Boston, MA, and Bethesda, MD. Its products are sold in many major retailers across North America and internationally, as well as via its innovative direct-to-consumer ecommerce platform. For more information, please visit

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Last Updated: 29-Aug-2018