PharmiWeb.com - Global Pharma News & Resources
10-Sep-2018

Informa Engage's Database Grows to Include Hard to Reach Medical and Healthcare Professionals for Highly Targeted Marketing

Informa Engage's Database Grows to Include Hard to Reach Medical and Healthcare Professionals for Highly Targeted Marketing Access to an audience of more than half a million SKIPTA users for targeted online advertising and email list rental

PR Newswire

NEW YORK, Sept. 10, 2018

NEW YORK, Sept. 10, 2018 /PRNewswire/ -- Informa Engage, the global leader in marketing services, now offers an integrated customer database for the medical and healthcare marketplace with access to more than half a million SKIPTA users.

Reaching the right audience is a challenge for marketers. Forty percent of marketers say finding the right decision makers is a top challenge (Informa Engage). Informa Engage drives results for marketers through its high-quality first-party global database.

Skipta is the leading social network of specialized online medical communities for verified healthcare professionals (HCPs). Skipta's growing network of more than 30 specialty communities allow verified HCPs to communicate and collaborate with peers in a focused, secure environment. Each community's membership base is focused to a specific physician specialty such as Oncologists and Neurologists as well as additional healthcare professions such as Pharmacists, Nurse Practitioners and Physician Assistants.

Key features of Informa Engage's database for the medical and healthcare markets includes:

  • Superior segmentation capabilities to target hard-to reach healthcare specialists such as medical directors, immunologists and other specialized medical professionals. 
  • Unrivaled access to key decision-makers across the healthcare industry.
  • Selectable by type of medical professionals, specialty codes and HCP title, job function, employee size and geography.

"Our global first-party database of highly qualified professional business users in the hard to reach medical and healthcare industries makes it easy for marketers to promote their products and services for marketing programs such as Audience Extension. Through a unique combination of insight into the medical and healthcare markets and our superior targeting and segmentation capabilities, we help marketers identify specialized medical and healthcare professionals and connect with them at the right time and in the right place," said Joann Kropp, Vice President, Global Data Solutions, Informa Engage.

For additional information on Informa Engage data for the healthcare market, contact Joann Kropp, VP, Global Data Solutions at joann.kropp@informa.com.

About Informa Engage
We connect marketers with business decision makers. By combining unrivaled reach, deep knowledge of specialist markets and sophisticated marketing, we engage buyers – activating real results for marketers.

Media Contact
Kate Spellman
President
Informa Engage
T: 212 204 4351
kate.spellman@informa.com  

View original content with multimedia:http://www.prnewswire.com/news-releases/informa-engages-database-grows-to-include-hard-to-reach-medical-and-healthcare-professionals-for-highly-targeted-marketing-300708940.html

SOURCE Informa Engage

Editor Details

Last Updated: 10-Sep-2018