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Retriever Medical Dental Payments Announces Launch of New Brand and Identity

Retriever Medical Dental Payments Announces Launch of New Brand and Identity Change reflects evolving healthcare industry and expansion into new payment solutions

PR Newswire

VALHALLA, N.Y., Sept. 12, 2018

VALHALLA, N.Y., Sept. 12, 2018 /PRNewswire/ -- Retriever Medical Dental Payments, a leading provider of healthcare payment processing for more than 25 years, announced today the launch of a new corporate brand identity, name and tagline. The organization will now be known as Rectangle Health.  Among the other changes will be its logo, tagline and domain name (

"Over the past 25 years, we've built a strong reputation for innovation in the healthcare payments industry," said Dominick Colabella, Rectangle Health CEO. "Retriever Medical Dental Payments conveys our original mission of providing payment processing solutions for medical and dental practices.  In the last few years, our company has evolved amidst the dynamic, everchanging healthcare industry. During that time, we have experienced tremendous company growth allowing us to further develop invaluable capabilities across all spectrums of healthcare payment technology."

In addition to the name change, Rectangle Health's new tagline "The Shape of All Payments" represents a conceptual imagery consistent with that of the payment industry, with the rectangle representing "the shape of all payments" current and in the future.  Rectangle Health's focus is to deliver new technologies and offer innovative payment solutions that will help healthcare providers simplify business complexity and concentrate on growing their business.

"This is an exciting change for us and marks a strategic pivot in our future direction," said Kathy Tuite, Rectangle Health CMO.  "Rectangle Health brings forth an expanded commitment to all our clients and relationships. In the spirit of evolution, we will continue to bridge new gaps while simultaneously expanding our resources and solutions across the healthcare payment industry."

About Rectangle Health

Rectangle Health is a leader in healthcare payment technology, providing over 50,000 healthcare professionals with secure and innovative payments with our proprietary Practice Management Bridgeâ„¢ technology.  Founded in 1992, the company is headquartered in Valhalla, New York, with over 100 employees across the U.S. To learn more, visit


Rectangle Health

Kathy Tuite

Chief Marketing Officer

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Last Updated: 12-Sep-2018