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PERMA Launches "Say hi" campaign to promote Statewide Public Entity Benefits Insurance Pools

PERMA Launches "Say hi" campaign to promote Statewide Public Entity Benefits Insurance Pools

PR Newswire

PARSIPPANY, N.J., Oct. 17, 2018

PARSIPPANY, N.J., Oct. 17, 2018 /PRNewswire/ -- Finding a more affordable way for public entities to get quality, stable health insurance just got easier. PERMA Risk Management Services (PERMA) has unveiled an innovative brand campaign to increase awareness of the various Health Insurance Funds that serve school districts, municipalities and public entities in New Jersey.

The newly branded "Say hi" campaign features a slick, interactive website,, and consumer friendly messaging to explain how insurance pools work, the range of benefits available, and to promote the unprecedented success, stability and strength of the New Jersey Health Insurance Funds (HIFs). Playing on the idea of a "pool" the campaign features images of children and families in swimming pools paired with text that invites you to "Dive into New Jersey's safest health insurance pool."

"The new brand and marketing platform will help PERMA broaden public awareness of the extraordinary excitement and unique value proposition available through the N.J. HIFs," said Joe DiBella, Managing Director at Conner Strong & Buckelew. "With more than 70,000 plan participants and an operating budget of a half a billion dollars, the NJ HIFs are the best, most reliable employee benefits platform in the state. No other program provides the combination of flexibility, stability and cost-effective results year over year."

HIFs are state regulated insurance programs that allow multiple entities to create larger insurance pools, which leverage economies of scale, to provide flexible benefit solutions to better manage health care costs. Each of the seven N.J. HIF funds offer medical, pharmacy, dental, telehealth, wellness and personal health coaching services in addition to other contemporary products and features

Unlike most insurance programs, the N.J. HIFs have been able to slow the rising health care cost trend. Over the past 5 years, annual cost increases have been held to less than 4.5% a year with dividend distribution to participating entities.

"We have seen significant growth and stability with the N.J. HIFs for more than a decade, and in the last 5 years they have grown by 12%," noted Paul Laracy, a PERMA Senior Vice President and Executive Director of the various N.J. HIFs. "We continue to add new features such as broader data analytic tools and even personalized health coaching. We felt that it was time to re-energize the brand to better reflect the innovative, contemporary solutions the HIFs bring to the market."

The "Say hi" campaign will be rolled out over the next few months to public school districts, government entities and brokers. PERMA is a member company of the Conner Strong & Buckelew family of companies.

PERMA,, manages both employee benefit and property/casualty insurance pools across the region and is the nation's preeminent management services firm in the pooled insurance segment. PERMA serves as the Executive Director to the various N.J. HIFs.

About the New Jersey Health Insurance Funds  – The first New Jersey Health Insurance Fund was established in 1992. Today, there are seven Health Insurance Funds blanketing the state of NJ. State-wide, the New Jersey Health Insurance Funds have an annualized budget of more than a half a billion dollars, cover nearly 70,000 participants from more than 200 public entities, including school districts, municipality, boards, commissions and authorities. The New Jersey Health Insurance Funds provide complete benefit services and products including health, pharmacy, dental, COBRA and retiree benefit administration, wellness, personalized health coaching, tele-medicine, population health services and benefits automation. The New Jersey Health Insurance Funds are the largest non-state operated benefit pools in America. For more information, visit

About PERMA  – PERMA Risk Management Services is the nation's preeminent pooled insurance services organization for governmental entities and school districts. PERMA manages more than twenty insurance pools for public entities for health benefits and property/casualty coverages that have annual premiums of more than billion dollars. PERMA's services include the creation and management of sophisticated risk management solutions. PERMA is a member of the Conner Strong & Buckelew family of companies. Visit PERMA at

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SOURCE New Jersey Health Insurance Fund

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Last Updated: 17-Oct-2018