- Global Pharma News & Resources

Devising a Successful Marketing Strategy Plan for a Leading Healthcare Logistics Company | Infiniti Research

Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their successful marketing strategy plan for a leading healthcare logistics company.The client, who is a renowned player in the healthcare industry with an annual revenue of over US$ 50 million, was facing difficulties in developing a precise marketing strategy for their offerings. Their current marketing strategy plan was obsolete and, as a result, they were unable to meet the expected marketing goals of the establishment. This was making it difficult for the firm to adapt to the changing logistics trends of the healthcare industry.

This press release features multimedia. View the full release here:

Devising a successful marketing strategy plan for a leading healthcare logistics company. (Graphic: Business Wire)

An effective marketing strategy plan defines the success of any institution in the market. The prime aim of any marketing strategy plan is to deliver a strategy to transform business objectives into marketing priorities and goals. It also involves steps that should be taken to realize those goals. To deliver a precise marketing strategy plan, business objectives, marketing priorities, marketing goals, marketing strategy, key actions, dependencies, and risks need to be analyzed and aligned.

Request a free proposal to know more about the relevance of market strategy plan in achieving the business goals of any organization.

According to the industry experts at Infiniti Research, “Quality and product sensitivity are the major drivers of growth in the healthcare logistics industry, but pharmaceutical manufacturers are finding it difficult to devise sensitive products for the customized treatments of rare diseases.”

The marketing strategy plan helped the client to gain an overview of the different types of strategies that can be implemented in the business to achieve the goals of the company. A detailed primary and secondary market research was also done to increase productivity and strengthen their market presence in the global healthcare logistics industry.

This marketing strategy plan helped the client to:

  • Evaluate different types of marketing strategies.
  • Build a prominent profile in the global healthcare logistics industry.
  • To know more about various marketing strategy plans impacting the healthcare logistics industry, Request a free consultation.

The marketing strategy plan offered predictive insights on:

  • Gaining real-time data insights.
  • Collaborating with the consumers.
  • To know more about the advantages of Infiniti's market strategy report, Request more information.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:

View source version on

Editor Details

Last Updated: 19-Oct-2018