Mediaplanet "Family Health: Heart Health Edition" Campaign Educates and Inspires Readers to Take Control of Their Heart Health
NEW YORK, Nov. 1, 2018
NEW YORK, Nov. 1, 2018 /PRNewswire-PRWeb/ -- Cardiovascular disease is the number one killer of women and men in the United States and accounts for over 600,000 deaths every year. While awareness of our risk is quite high, this disease is still taking so many lives. Adding to the issue, childhood obesity is on the rise leading to an increased heart risk for generations to come. This campaign will empower families to take the necessary precautions to improve their heart health and lifestyle while aiding those who are currently living with a heart condition.
The campaign educates readers on how to take a proactive approach to their heart health, from diet and exercise to understanding the intricacies of cardiovascular disease and the symptoms to look out for. Gracing the cover of "Family Health" is celebrity icon Barbra Streisand, cofounder of the Women's Heart Alliance. Streisand's passion for the cause began after producing "Yentl," a film that sparked a national conversation about the disparities between men and women in education. In her interview, she explains, "I had no idea the project would, in a roundabout way, lead me to advocate for women's heart health."
The print component of "Family Health: Heart Health Edition" is distributed within the September 28th regional circulation of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000 within the Chicago, Cincinnati, Los Angeles, New York, and North Central Florida markets. The digital component is distributed nationally, through a vast social media strategy, and across a network of top new sites and partner outlets. To explore the digital version of the campaign, click here.
This edition of "Family Health: Heart Health Edition" was made possible with the support of Barbra Streisand, Jillian Michaels, Alex Guarnascheli, American Heart Association, American Stroke Association, Sudden Cardiac Arrest Foundation, Arrhythmia Alliance, Women's Heart Alliance, WomenHeart: The National Coalition for Women with Heart Disease, American College of Cardiology, American Society of Nuclear Cardiology, American Sleep Apnea Association, Jubilant DraxImage, Itamar Medical, American Pecan Council, California Table Grape Commission, Parent Teacher Association, Playworks, Children's Health Fund, US Figure Skating, International Association of Trampoline Parks, Crispy Greens, Action for Healthy Kids, Feed the Children, Fuel Up to Play 60, Wellness in the Schools, and Shape Up US.
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.