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CITYROW Launches Ultimate Digital Rowing Experience, CITYROW GO

CITYROW Launches Ultimate Digital Rowing Experience, CITYROW GO Revolutionary Machine and Immersive App Bring New Meaning to the At-Home Workout Beginning November 8

PR Newswire

NEW YORK, Nov. 8, 2018

NEW YORK, Nov. 8, 2018 /PRNewswire/ -- CITYROW, the boutique fitness studio that delivers a high-intensity, low-impact, full body workout, continues to make waves with the launch of the ultimate digital rowing experience, CITYROW GO. Launched in 2014, CITYROW kicked-off a rowing revolution, giving the tried-and-true rowing machine the spotlight it deserves once again. Now, the brand is inviting consumers nationwide to row with CITYROW GO, an on-demand rowing experience that uses a ground-breaking machine and immersive app to bring new meaning to the at-home workout.

Coupling an industry-leading, custom rower, the CITYROW GO Machine by WaterRower, and the new CITYROW GO iOS app, consumers will benefit from an elevated workout experience that allows them to seamlessly pair their rower and app to stream app content. CITYROW GO's video content is overlaid with live workout data (viewed on iOS device or cast to a screen), and data is stored within the app, allowing consumers to set weekly goals, compete against personal records, and track progress with each class they take.

"CITYROW was founded in 2014 to deliver a smarter, more effective and efficient way to workout. While the rower has always been a reliable and effective piece of gym equipment, CITYROW has cracked the code on making rowing sexy again," said Helaine Knapp, founder and CEO, CITYROW. "In today's on-demand world, we want to bring the magic of CITYROW classes to consumers across the country. With our incredible new rower and app experience, CITYROW GO allows consumers nationwide who can't get to a class or studio to get the signature CITYROW burn from the comfort of their own home, working 84% of their muscles with every stroke in a safe and effective workout."

The CITYROW GO app offers a variety of CITYROW's fan-favorite class formats, all taught by CITYROW's top NYC instructors. With new content uploaded weekly, CITYROW GO offers a class to fit every need - from 20 minutes to the standard 50, rowing only or dynamic rowing and high-intensity interval training classes - to deliver a powerful and fun workout:

  • Signature Class: High intensity rowing intervals + weighted strength training on the mat for a total body burn
  • Just Rowing: Get ready to row! High intensity rowing intervals challenge your body
  • Cardio + Core: Heart-pounding cardio drills + a serious core workout on the mat

CITYROW was founded in 2014 after founder and CEO Helaine Knapp, a former tech professional and workout enthusiast, suffered from a back injury. On a mission to find a highly effective, yet low-impact workout, Knapp discovered rowing. With limited options for such workouts, CITYROW was born, delivering a smarter workout with better results to the Manhattan fitness community. Now in its fifth year, CITYROW has begun franchising and has opened its third location in Ann Arbor, MI, with 30 more locations set to open in the near future. With the launch of CITYROW GO, CITYROW is solidifying its hold on the market, serving as the perfect complement to in-studio experiences, empowering individuals to get an effective, efficient rowing workout in whenever it best suits their lifestyle.

Beginning today, consumers can order CITYROW GO online at The CITYROW GO Machine by WaterRower is priced at $1,395 and a subscription to the CITYROW GO app is $19 per month or $180 annually. Rowers will take two to three weeks to ship, are easy to assemble upon arrival, and store vertically, allowing for ease-of-use at home.

For more about CITYROW GO, visit

Founded in 2014 by Helaine Knapp, CITYROW is a boutique fitness studio established in New York City that specializes in a total body, high-intensity, low-impact workout using a water-based rowing machine and strength-training exercises. Each stroke on the row machine utilizes 84 percent of the body's muscles – legs, core and arms. The 50-minute workouts increase aerobic capacity and efficiency and burn calories while exerting less pressure on the body's joints than traditional cardio exercises. By combining rowing with body sculpting exercises, CITYROW members see body transformation quickly. CITYROW currently has three studio locations: two in Manhattan, and one in Ann Arbor, MI with 30+ franchise locations set to open in the near-future. CITYROW also offers on-demand workouts through CITYROW GO, combining a revolutionary machine and app for an immersive signature CITYROW workout experience. For more information, visit


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Last Updated: 08-Nov-2018