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IQ BAR Launches in Boston to Target Paleo - Vegan - Keto Health Food Market

IQ BAR Launches in Boston to Target Paleo - Vegan - Keto Health Food Market

PR Newswire

SANTA FE, N.M., Nov. 8, 2018

SANTA FE, N.M., Nov. 8, 2018 /PRNewswire/ -- A new company, IQ BAR, a Health Bar, recently launched in 2017 and in 2018 became the most crowd-funded bar company in history, selling $90,000 worth of product.

IQ BAR is the first nutrition bar built for the brain. It flips the conventional nutrition bar on its head. Whereas most bars are high-carb, low-fat, and devoid of brain nutrients, IQ BARs are high-fat, low-carb and packed with 6 brain-functional nutrients. IQ BAR is part of a growing trend to optimize bodily health and brain efficiency.

Will Nitze, CEO of IQ BAR explains: "IQ BAR is just the first product line in what will eventually become a broad-reaching "brain food" company. We're trying to create an entirely new category."

In just the last year, IQ BAR has...

  • Become the most crowd-funded bar in history
  • Gained acceptance into MassChallenge (the largest accelerator in the world)
  • Become the only food or beverage company to WIN MassChallenge, taking home a $50K, equity-free award
  • Received investment from Mark Andrus (founder of Stacy's Pita Chips), Anthony Ackil (founder of B.Good), and Isaiah Kacyvenski (former special teams captain of the Seattle Seahawks)
  • Gained acceptance into the inaugural class of PepsiCo's food and beverage accelerator

We've also been featured in Vogue, SHAPE Magazine, The Boston Globe, and soon-to-be Men's Health!

Nick Rosenheim

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Last Updated: 08-Nov-2018