Mediaplanet Team Up with Actor Dax Shepard to Raise Awareness for Prostate Cancer
NEW YORK, Dec. 3, 2018
NEW YORK, Dec. 3, 2018 /PRNewswire-PRWeb/ -- 1 in 9 men will get prostate cancer in their lifetime, affecting more than 3 million in the U.S. and 14 million worldwide. Despite the common incidence, there remains a general lack of understanding about this disease and a disinterest in participating in prostate cancer screenings.
Actor Dax Shepard graces the cover of Mediaplanet's latest campaign as an advocate for Prostate Health. Following the loss of his stepfather to Prostate Cancer, Dax Shepard donated his time to the cause and created a 'Public Service Announcement' video with the Prostate Cancer Foundation to encourage men getting tested. "A lot of men go straight to the fact that there's a digital rectal exam and then they're out," actor and comedian Dax Shepard says. Sheppard uses his various platforms, including an upcoming game show called "Spin the Wheel," to continue to raise awareness around prostate cancer.
Mediaplanet's latest campaign includes multiple stories including What to Expect and Do After Being Diagnosed with Prostate Cancer, The Symptom of Bladder Cancer Too Many Overlook, A New Paradigm for Prostate Cancer Screening' and MORE.
The print component of "Prostate and Urological Health" is distributed within today's edition of USA Today in Chicago, Los Angeles, Minneapolis, New York and Washington DC/Baltimore markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: http://www.futureofpersonalhealth.com/topic/prostate-and-urological-health
This campaign was made possible with the support of the Prostate Cancer Foundation (PCF), American Urological Association (AUA), Bladder Cancer Advocacy Network (BCAN), Prostate Health Educational Network (PHEN), Men's Health Network (MHN), ZERO – The End of Prostate Cancer, Movemeber Foundation, Us TOO International, Photocure US, Lemonaid Health, Hims, Inc., Crila Health.
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.