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Noom Reveals Psychological Habits of Consumers Who Succeeded With Their Weight Loss Resolutions

Noom Reveals Psychological Habits of Consumers Who Succeeded With Their Weight Loss Resolutions

PR Newswire

NEW YORK, Dec. 5, 2018

NEW YORK, Dec. 5, 2018 /PRNewswire/ -- Noom's analysis of more than a million users has revealed common psychological habits shared by people who successfully lost weight in 2018.

Noom users log personal health information, like their weight, height, diet, exercise habits and their overall lifestyle routines on a mobile app.

Noom users work with dedicated health coaches who guide and motivate them throughout their weight loss journey, while also teaching new habits to promote long-term behavior change. The coaches, aided by Noom's patented AI technology, help users stick to their weight loss plan. Millions of people around the globe have logged more than 4 billion behavioral data points using Noom.

Dr. Andreas Michaelides, Noom's Chief of Psychology, says human coaches and artificial intelligence worked together to identify the psychological habits of people who completed their weight loss resolutions in 2018.

"It's no secret that past behaviors and habits are key indicators of what to expect in the future," said Dr. Michaelides. "This big data analysis allows our coaches to create customized plans and tools to help consumers when they want to give up. We compiled this analysis to help more people who want to lose weight in the new year."

Psychological Habits of Consumers Who Succeeded With 2018 Weight Loss Resolutions

Noom's analysis specifically looked for the psychological habits of people who achieved their weight loss goals this year. Specifically, successful "losers" learn to...

  1. Identify the emotions that trigger specific cravings, distinguishing between rational and irrational thoughts and behaviors.
  2. Differentiate between short-term gratification and long-term benefits.
  3. Pinpoint why they crave specific foods, helping them overcome many cravings.
  4. Become aware of how environment impacts behavior.
  5. Identify a partner to help them, and create an SOS plan for emergency moments of weakness.

Noom updated its mobile weight loss program in 2018, integrating new psychological tools that include behavior patterns and attitudes found among their most successful users.

39-year-old Matt Moore-Waitkus of Grove City, Ohio is one of those who succeeded with his weight loss resolution in 2018.

"I lost over 80 pounds since January using Noom," said Moore-Waitkus. "In previous years, I failed at my weight loss resolution. This year, I changed my mindset and there is no doubt that it contributed to my success, along with my husband's support. Between my husband and coach, Peppiina, they wouldn't let me give up."

About Noom, Inc.

Noom, Inc., a leader in mobile health coaching, combines the power of technology with the empathy of real human coaches to deliver successful behavior change at scale. Noom's direct-to-consumer weight loss and fitness mobile applications have reached more than 47 million users worldwide. Leveraging the success of their groundbreaking health and fitness programs, Noom developed a behavior change platform to treat chronic and pre-chronic conditions, beginning with the CDC's Diabetes Prevention Program (DPP). Noom 's fully mobile diabetes prevention program was the first of its kind to be recognized by the CDC and the only mobile program clinically proven in a peer-reviewed journal. Noom offers curricula across the acuity spectrum and now features programs for pre-hypertension, hypertension and diabetes management in addition to its flagship weight loss and diabetes prevention programs. Noom has offices in New York City, Seoul and Tokyo.

Press Contact: Mark Macias


Phone: 646-770-0541

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SOURCE Noom Inc.

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Last Updated: 05-Dec-2018