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This Flu Season Mediaplanet Launches "Fighting the Flu" Campaign Providing Readers With Tips to Prevent Flu Cases and Beat the Bug

This Flu Season Mediaplanet Launches "Fighting the Flu" Campaign Providing Readers With Tips to Prevent Flu Cases and Beat the Bug Launching at the height of flu season, "Fighting the Flu" walks readers through the ins and outs of cold and flu season and how to keep their surroundings germ free. People spend most of their time at work, school and at home, often sharing communal space with others. These are often the biggest hotspots for germs to accumulate. Despite preparing for it, many people will catch the flu or varying degrees of it this season. For many people, hospitalization will not be necessary, but people can still experience draining symptoms leaving them bedridden. This edition offers readers tips to combat the flu and stop the outbreak.

PR Newswire

NEW YORK, Dec. 6, 2018

NEW YORK, Dec. 6, 2018 /PRNewswire-PRWeb/ -- Last year, 172 children deaths were reported for the 2017-18 flu season—a record number. According to health officials, 80% of those children had not gotten the vaccine. Vaccination is the first step in protecting against the flu for people 6 months of age and older as flu shots reduce the severity of the illness if infected. Along with getting vaccinated, people can take active steps to limit the spread of germs in their homes, work life, school life, and on the go through cleaning and disinfecting. While people might still contract the illness, they can manage symptoms and limit the spread of germs. This campaign will raise awareness on vaccination and provide readers with a go-to guide this flu season to keep themselves and their surroundings germ-free, helping people beat the bug.

The print component of "Fighting the Flu" is distributed within the December 6th regional circulation of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000 within the Boston, Carolinas, Chicago, Dallas, Denver, New York, South Florida, and Washington D.C/Baltimore markets. The digital component is distributed nationally, through a vast social media strategy, and across a network of top new sites and partner outlets. To explore the digital version of the campaign, visit:

This edition of "Fighting the Flu" was made possible with the support of the American Lung Association, CDC, Save the Children, National Parent Teachers Association, National Foundation for Infectious Diseases, Dr. Gerba, Procter & Gamble Bounty Brand, Procter & Gamble Puffs Brand, Procter & Gamble Vicks Brand, Karcher North America, Kinsa Health, and Essick Air.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Sophia Oramas


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Last Updated: 06-Dec-2018