This Flu Season Mediaplanet Launches "Fighting the Flu" Campaign Providing Readers With Tips to Prevent Flu Cases and Beat the Bug
NEW YORK, Dec. 6, 2018
NEW YORK, Dec. 6, 2018 /PRNewswire-PRWeb/ -- Last year, 172 children deaths were reported for the 2017-18 flu season—a record number. According to health officials, 80% of those children had not gotten the vaccine. Vaccination is the first step in protecting against the flu for people 6 months of age and older as flu shots reduce the severity of the illness if infected. Along with getting vaccinated, people can take active steps to limit the spread of germs in their homes, work life, school life, and on the go through cleaning and disinfecting. While people might still contract the illness, they can manage symptoms and limit the spread of germs. This campaign will raise awareness on vaccination and provide readers with a go-to guide this flu season to keep themselves and their surroundings germ-free, helping people beat the bug.
The print component of "Fighting the Flu" is distributed within the December 6th regional circulation of USA Today, with a circulation of approximately 250,000 copies and an estimated readership of 750,000 within the Boston, Carolinas, Chicago, Dallas, Denver, New York, South Florida, and Washington D.C/Baltimore markets. The digital component is distributed nationally, through a vast social media strategy, and across a network of top new sites and partner outlets. To explore the digital version of the campaign, visit: http://bit.ly/2zMks0a
This edition of "Fighting the Flu" was made possible with the support of the American Lung Association, CDC, Save the Children, National Parent Teachers Association, National Foundation for Infectious Diseases, Dr. Gerba, Procter & Gamble Bounty Brand, Procter & Gamble Puffs Brand, Procter & Gamble Vicks Brand, Karcher North America, Kinsa Health, and Essick Air.
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.