- Global Pharma News & Resources

New Sandy Hook Promise PSA to Premiere as Most Violent Year on Record for America's Schools Comes to a Close

New Sandy Hook Promise PSA to Premiere as Most Violent Year on Record for America's Schools Comes to a Close

PR Newswire

NEWTOWN, Conn., Dec. 10, 2018

NEWTOWN, Conn., Dec. 10, 2018 /PRNewswire/ -- This year has been the worst on record for violence in schools with the highest incidents of K-12 school shootings since 1970, when records on school shootings begin, according to research published by the Center for Homeland Defense and Security in partnership with and sponsored by FEMA. As 2018 comes to a close, there have been 94 school shooting incidents across America, including Marjory Stoneman Douglas High School in Parkland FL and Santa Fe High School in TX. Gun violence at schools has been steadily increasing since 2011, with 2018 seeing more than twice the number of incidents in any given year.

View the PSA here:

In response to this alarming data and in honor of the 6th remembrance of the Sandy Hook School shooting where 20 children and six educators lost their lives to gun violence, Sandy Hook Promise (SHP) debuts its latest PSA, "Point of View," a powerful video that reveals the many warning signs and signals exhibited by an at-risk individual that can lead to gun violence – signs that SHP wants to train individuals to recognize and intervene upon before a tragedy can occur. 

"Point of View" portrays the world through the eyes of a high school student in the days leading up to the election of the student body president. While the scene is set with excited students in the hallways, there is a parallel story unfolding of shooter who is planning an attack and exhibiting warning signs of impending violence.  These signs happen amongst peers and educators who could have identified these signs and intervened before it was too late, underscoring the importance of knowing and identifying the warning signs and signals of someone at-risk for committing gun violence, which are often ignored or dismissed by others.

SHP believes gun violence is preventable when one knows the signs and teaches people how to intervene before situations, like the one dramatized in this clever PSA, end in tragedies. An astonishing 80 percent of school shooters told someone of their plans prior to taking action – yet no interventions were made. 

"More than 3,200 kids and teens have been killed or injured by guns and there have been over 300 mass shootings in just this one year. This is beyond unacceptable. It is inexcusable. Everyone has the power to stop violence before it starts, and we want to arm as many people as possible with the knowledge of how to keep their schools and communities safe," said Nicole Hockley, Co-Founder and Managing Director of Sandy Hook Promise and mother of Dylan who was killed in the Sandy Hook School shooting.

To date, SHP has trained more than 5.5 million people from over 10,000 schools in all 50 states in its Know the Signs programs, which include Start with Hello, Say Something, Signs of Suicide, and Safety Assessment & Intervention. All are offered free-of-charge to schools and youth organizations across the country. Through these programs, SHP has helped avert multiple school shooting plots, firearm threats, and self-harm, as well as reduced incidences of bullying and helped many young people get the mental health services they need. 

An award-winning production team donated their time and talent to this PSA, in order bring as much awareness as possible to this critical issue, including Hollywood director Rupert Sanders and BAFTA Award-winning costume designer Jennifer Johnson. Creative agency BBDO New York created the PSA.

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP's mission is to prevent gun violence and other forms of violence and victimization BEFORE they happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others.  SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the "human-side" of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions, and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation. 

For more information, visit or call 203-304-9780.

View original content to download multimedia:

SOURCE Sandy Hook Promise

Editor Details

Last Updated: 10-Dec-2018