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Blue Water Selected as Digital Agency Partner by Academy of Managed Care Pharmacy

Blue Water is thrilled to have been selected by the Academy of Managed Care Pharmacy (AMCP) to spearhead the consolidation and modernization of its digital properties to deliver a cohesive and enhanced experience for members and non-members alike. AMCP is the nation’s leading professional association dedicated to increasing patient access to affordable medicines, improving health outcomes and ensuring the wise use of healthcare dollars.

Through data analysis and extensive stakeholder input in the form of member workshops, including a visit to AMCP’s showcase NEXUS 2018 conference in Orlando, Blue Water will design and develop an overarching digital strategy that will merge the AMCP ecosystem into one singular experience, incorporating multiple hosting platforms and AMCP ancillary sites in the process.

“We conducted an extensive search to find a quality partner who could create a digital experience that meets the needs of our membership,” said AMCP CEO Susan A. Cantrell, RPh, CAE. “Blue Water rose to the top, and we are excited to move forward with them.”

The new, modern website – member-focused, intuitive, engaging – will serve to reinforce the Academy’s position as the leading professional association dedicated to providing members and non-members alike with time-sensitive news and information, useful resources, and a range of continuing education opportunities they need to both connect with others in the industry – and excel at their jobs.

About Blue Water

Blue Water is a full-service agency that delivers exceptional online and offline experiences for private and public-sector clients. Leveraging data, we operate at the intersection of experience design, creative, content strategy, technology, and marketing, which we call our Digital Convergence Model (DCM), and work in small, cross-functional teams with clients as our partners and users as our focus. This forms the foundation of our approach to turning digital challenges into endless possibilities. For more information visit

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Last Updated: 11-Dec-2018