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12-Dec-2018

Signia Introduces New Stylish, High-Tech Hearing Aid in Mediaplanet's Vision and Hearing Campaign

Signia Introduces New Stylish, High-Tech Hearing Aid in Mediaplanet's Vision and Hearing Campaign Sivantos has just introduced Styletto - the first-ever slim receiver-in-canal (RIC) hearing aid to combine elegant design, portable rechargeability, and high-tech, natural hearing.

PR Newswire

NEW YORK, Dec. 12, 2018

NEW YORK, Dec. 12, 2018 /PRNewswire-PRWeb/ -- Helping conclude Healthy Aging Month this past September, Signia partners with Mediaplanet to help introduce Styletto- their new sleek and slim hearing aid within its Vision and Hearing campaign that sets out to shed light on various ways to help prevent vision and hearing loss.

Studies show that despite continued efforts to destigmatize hearing aids over the years, 9 out of 10 people with mild to moderate hearing loss still don't wear them. One reason is that many people envision hearing aids as the big, bulky devices of the past, and they fear wearing them will make others perceive them as old or infirm. The current hearing aid options available often fail to convert those skeptical about using them. We recognized the need to rethink what a hearing aid should be entirely to attract patients who have rejected wearing hearing aids in the past. This is how they arrived at Styletto's unique design.

In addition to its far sleeker and distinctive look compared to traditional hearing aids, Styletto's new charging solution also caters to wearers with an active lifestyle, e.g., vacationers and business travelers. Styletto's slim, portable charging case enables four days of user autonomy, free of plugs or cables, for completely convenient handling on the go.

Additionally, Styletto includes all the benefits of Signia's Nx platform. This includes Own Voice Processing (OVP™) and ultra HD e2e® wireless communication between both hearing aids. Together, these features provide a natural sound, including the sound of the wearer's own voice, and clear speech understanding even in noisy environments with less listening effort. The Twin Phone feature even allows wearers to hold a phone to one ear and hear the voice of the caller on the other end in both ears for greater clarity during phone conversations.

Ignacio Martinez, CEO of Sivantos, said, "Styletto is trendsetting hearwear that combines premium technology with the most stylish design. Styletto is the future."

Styletto is available in three elegant color combinations: Dark Granite/Silver, Cosmic Blue/Rose Gold, and Snow White/Rose Gold.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Kaitlyn Eda
Kaitlyn.Eda@mediaplanet.com
(646) 755-7955

Hildy Silverman
Hildy.Silverman@sivantos.com
(732) 529-3652

 

SOURCE Signia

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Last Updated: 12-Dec-2018