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New Survey Shows 'Generation Stressed' is Ready for More Mindfulness in the New Year

New Survey Shows 'Generation Stressed' is Ready for More Mindfulness in the New Year Social Experiment Shows Japanese Green Tea Helps Bring Calm to the Workplace

PR Newswire

CHICAGO, Jan. 10, 2019

CHICAGO, Jan. 10, 2019 /PRNewswire/ -- Millions of us make New Year's resolutions every year that involve getting healthy, and to no surprise, eliminating stress tops the list.  Nearly half [46%] of all American millennials say they are stressed all the time and almost all [82%] are looking for an easy solution, according to a recent surveyi. 

One way to start the New Year off right is by incorporating Japanese Green Tea into your daily routine.  Japanese Green Tea contains L-theanine, an amino acid found naturally in each cup to help elevate mood and calm anxious minds. 

Resolve to Be More Mindful at Work
What's worrying millennials the most?  The survey found the top three categories that most stressed out Millennials were finances (52%), work (47%), and trying to maintain emotional balance (39%).  And stress is contagious!! 66% of millennials said spending time with anxious people stresses them out.

Given US millennials desire for ways to reduce stress and find calm in easy ways, Japanese Green Tea was put to the test in a social experiment using Immersion Neuroscience technology with 100 millennials in fast-paced workplaces from marketing to technologyii.  Millennials who incorporated Japanese Green Tea into their workday saw they were less frustrated and calmer during the day, as seen by an increase of the Immersion Neuroscience InQ shifting from 4.24 to 4.40, demonstrating a significant boost in engagement during stressful activities based on Immersion Neuro research variables.

"Completing an experiment of this nature was a first for Immersion Neuroscience. We were pleased with the outcome of how Immersion Neuroscience technology was able to demonstrate increased focus, greater attention to detail and less task-related neurologic frustration after drinking Japanese Green Tea," said Laura E. Beavin, Ph.D., Immersion Neuroscience.  "We look forward to highlighting the success of this experiment in future projects that expand the use of our technology." 

One Cup to Calm: Benefits of Japanese Green Tea
Japanese Green Tea has a rich history dating back centuries and is steeped in Zen tradition. "While we've seen the popularity of Matcha in the US – our goal is to bring focus to the many benefits of Japanese Green Tea from improving mood to mindfulness," said Hiroki Oizumi, Director General, JFOODO.

Japanese Green Tea can help bring new focus into the new year:

  • Improves mood. Theanine, the calming amino acid more prevalent in green teas from Japan, pleases all your senses to help you create your own meditative steps to mindfulness.
  • Reduces Stress. Soothe your anxious mind with your own green tea ritual. Each step of the sensory brewing experience – from its complex aroma to its umami flavor – can help clear your mind.
  • Boosts Attention. Just one cup can counter the effects of caffeine, to give you the ability to discover a path to clear concentration, creativity and stable energy.
  • Enhances Relaxation. Steeped in the Zen tradition, making Japanese Green Tea will inspire you to create a more mindful way to practice living in the moment, especially when you want to slow down and relax.

Visit to learn more about the heritage and the mindful benefits of Japanese Green Tea.

About "One Cup to Calm"
With more Americans seeking serenity and mindfulness, the "One Cup to Calm" campaign invites Americans to learn the secret many Japanese people credit for long life and peace of mind and a sense of calm — Japanese green tea, an elixir rich in flavonoids, including Theanine, the naturally occurring, calming amino acid that brings clarity and quiets the mind. The campaign, produced by the JFOODO, aims to increase visibility and promote Japanese Green Tea amongst millennials in the US.

The Japan Food Product Overseas Promotion Center [JFOODO) is working to educate US millennials of the mindfulness benefits of Japanese green tea. More than 25 Japanese green tea brands are involved in this large-scale marketing and awareness campaign - "One Cup to Calm" - in the United States. Visit or for more information.

About The JFOODO
The JFOODO (The Japan Food Product Overseas Promotion Center) was established by the Japanese government in 2017 as part of the Japan External Trade Organization [JETRO]. The JFOODO devotes its resources to the branding of Japanese agricultural, forestry, fishery and food products.

Atomik Research Survey (November-December 2018) of 1,001 U.S. millennials.

ii Immersion Neuroscience research (November-December 2018) of 100 working millennials.


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SOURCE Japanese Green Tea

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Last Updated: 10-Jan-2019