Global Diabetes Non-Profit Beyond Type 1 Announces Launch of Beyond Type 2
MENLO PARK, Calif., Jan. 15, 2019 /PRNewswire/ -- Today, global diabetes non-profit Beyond Type 1 announced the launch of Beyond Type 2 - a new program to serve those impacted by Type 2 diabetes. The Beyond Type 2 website and social media platforms are a place for the Type 2 diabetes community to share stories, get connected and find resources on topics from daily management to mental health and beyond. The new site is live today in both English and Spanish, and launched with the support of five Founding Partners.
Since its founding in 2015, Beyond Type 2 has been a part of Beyond Type 1's organizational roadmap. The Co-Founders have believed from the beginning that the same approach that has made Beyond Type 1 successful has the power to disrupt diabetes more broadly and to improve the lives of those impacted by Type 2. In 2017 Beyond Type 1 acquired TuDiabetes and EsTuDiabetes, community platforms that have served people with all types of diabetes for over a decade. Learning from the TuDiabetes and EsTuDiabetes communities has helped motivate the launch of Beyond Type 2 by underscoring the importance of serving those impacted by all types of diabetes.
Beyond Type 2 hopes to radically change what it means to live with Type 2 diabetes. The program has the power to unite the global community and empower everyone living with Type 2 to live beyond it.
"Today's launch brings the magic of Beyond Type 1 to an entirely new and often underserved audience. While the two diseases are fundamentally different, understanding where they intersect is key," said Thom Scher, Beyond Type 1's CEO. "We believe that everyone impacted by diabetes is stronger together, and that issues of education and advocacy can be improved on a global level through our combined voices."
Beyond Type 2 launches today with websites in English and Spanish, social channels in both languages, and an Instagram campaign titled #BeyondPowerful. The campaign aims to raise awareness of diabetes by sharing empowering profiles of people living with Type 2. The campaign is a twist on the ongoing #LiveBeyond campaign that helped launch Beyond Type 1.
Beyond Type 2 is made possible with the support of five Founding Partners: Abbott (FreeStyle Libre 14 Day System), the American Association of Diabetes Educators (AADE), Lilly Diabetes (Glucagon), Real Good Foods, and Roche Diabetes Care (Accu-Chek). The Founding Partners share the program's vision of helping everyone impacted by Type 2 diabetes live well today.
Beyond Type 2 will operate as a program of registered 501(c)3 nonprofit organization Beyond Type 1, whose mission is to improve the lives of those living with diabetes. Explore Beyond Type 2 at beyondtype2.org.
About Beyond Type 1
Founded in 2015, Beyond Type 1 is leveraging the power of social media and technology, changing what it means to live with chronic disease. By educating the global community and providing resources and support for those impacted by all types of diabetes, Beyond Type 1 is bridging the gap from diagnosis to cure, empowering people to live well today and funding a better tomorrow.
Dana Howe - Director of Brand Communications, Beyond Type 1