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HealthyWage Issues Challenge to Rob Kardashian, Sweetening Kris Jenner's Weight-Loss 'Bribe': Lose 50 Pounds and We'll Pay You $50,000 Cash

HealthyWage Issues Challenge to Rob Kardashian, Sweetening Kris Jenner's Weight-Loss 'Bribe': Lose 50 Pounds and We'll Pay You $50,000 Cash Pay-for-pounds pioneer HealthyWage bolsters challenge purportedly set forth by mom Kris Jenner, offers to pay Rob Kardashian an additional $50,000 cash for successfully shedding 50 pounds--no strings attached; Promoting the power of community-based motivation and support by spearheading a #HelpRobGetHealthy social media movement

PR Newswire

NEW YORK, Jan. 24, 2019

NEW YORK, Jan. 24, 2019 /PRNewswire/ -- Amid widespread reports earlier this week asserting that Kris Jenner may be "bribing" Rob Kardashian for successful weight loss, allegedly to the tune of $500,000 for every 10 pounds he loses, one industry-leader in the pay-for-pounds space is seeking to greatly up the ante for Rob. HealthyWage—the world's leading purveyor of financially-induced diet contests for individuals and corporate/team-based weight loss challenges, today announced a challenge for Rob Kardashian, indicating that they'll sweeten Mom Jenner's deal for him with a 10% cash bonus—a whopping $50,000 stipend—if and when Rob successfully loses 50 pounds. This amid what HealthyWage has coined the #HelpRobGetHealthy movement for which anyone can share encouragement and support to help Rob win the money—and get healthy in the process. As with all HealthyWage participants paid for their successful pound shedding, Rob would simply have to sign up for a "HealthyWager" on the HealthyWage app through which he'll also do a verified weigh-in at the start and end of the challenge. Should Rob select a weight-loss goal of at least 50 pounds, HealthyWage will follow by manually adjusting and boosting his prize to a full $50,000.

The HealthyWage app is a solution that actually pays anyone to lose weight. Those who successfully reach their goal by the end date of their chosen challenge, win a cash prize. The average HealthyWager prize is over $1,200, although many—like the success stories here—have won multiple thousands of dollars for significant weight loss (like Tessa Easterling from Texas who lost 87 pounds and won a whopping $5,610.00 for her efforts and Cody Smith who lost 75 pounds and won $2,040.00 for his own slimdown success—see some of these and other video testimonials here). Users can opt to join HealthyWager challenges starting at just $20 wagers per month, as well as $10,000 team, jackpot and step challenges through the app. Participants have collectively lost over 8.5 million pounds and gained over $20,000,000 since the company's inception, and the company paid out over $13,000,000 in 2018, alone, for a combined 2 million pound weight loss.

HealthyWage is founded on research and "double-incentivization" methodology that proves cash rewards triple the effectiveness of weight loss programs. "Studies show that monetary incentives serve to enhance the effectiveness of, and duly complement, weight-loss programs of any and all sorts, especially when paid out quickly like our various programs," said HealthyWage co-founder David Roddenberry. "The average participant more than doubles their investment if they are successful at achieving their goal. The financial upside potential is impressive."

Further substantiating HealthyWage's approach, study findings published in the journal Social Science and Medicine continue to prove that money is an effective motivator to "increase both the magnitude and duration of weight loss." The same hold true in business for staff wellness initiatives. Results from one study published in the Annals of Internal Medicine indicated that "'Loss Incentive' Motivates Employees to Take More Steps," finding that financial incentives framed as a loss were most effective for achieving physical activity goals. 

Exemplifying the power and efficacy of its offerings, HealthyWage recently announced notable milestones that included the company's membership in 2018 base grew more than a staggering 300% over the year prior, with more than 900,000 current program participants engaged in one or more "HealthyWager" with the company (approximately 20% business/corporate and 80% individual participants).

Indeed, as a prolific corporate and group wellness purveyor, since 2009 HealthyWage has worked with an array of hi-caliber participants on workplace and staff wellness initiatives, including Old Dominion Freight, ConocoPhillips, and more than 25% of the largest school districts in the country. HealthyWage has, in fact, formally created competitive, cash-fueled programs for more than 700 Fortune 500 and other public and private companies, hospitals, health systems, insurers, school systems, municipal governments and other organizations throughout the U.S., and their program has been more informally run at more than 3,000 companies and organizations seeking to bolster staff health and well-being, and boost bottom lines in kind. 

"Throngs of studies reiterate the importance of the 'stick' in the design of a wellness incentive program, whether for individuals at home or for employee groups," notes Roddenberry. "Many studies have demonstrated that the threat of losing something of value is much more effective than the opportunity to win something of equal value. That's precisely why we advocate that program participants 'pay to play' and make an investment out of their own pocket in order to win rewards—in our case large cash prizes—for losing weight and getting more active in the program."

Those interested in learning more may do so online at

About HealthyWage™
Industry-leading health and wellness, HealthyWage, provides cash incentives, social and expert-based support, tools and resources, and goal-setting and tracking technologies to address our nation's obesity epidemic and improve America's collective health.  HealthyWage is at the forefront of the weight wagering movement, having formally created competitive, cash-fueled programs for more than 90 Fortune 500 and other companies, hospitals, health systems, insurers, school systems, municipal governments and other organizations throughout the U.S., and their program has been more informally run at more than 3,000 companies and organizations.  The company was founded in response to academic research that proves even small cash rewards triple the effectiveness of weight-loss programs; that people are more effective at losing weight when their own money is at risk; and that social networks play a large role in the spread of obesity, and will likely play a large role in reversing obesity.  Learn more online at



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Last Updated: 24-Jan-2019