Trust is High Priority for Massage Consumers, Prefer AMTA Members
EVANSTON, Ill., Feb. 4, 2019
EVANSTON, Ill., Feb. 4, 2019 /PRNewswire/ -- A new study by Zogby Analytics, a firm that conducts independent, third-party research, reveals "the American Massage Therapy Association (AMTA) continues to be the #1 choice for adults, those who have had a massage in the past year, as well as massage professionals in terms of awareness, overall impression, credibility, respect and having the best trained and educated therapists." On topics such as trust, respectability, credibility and networking, AMTA is better perceived than any massage organization or company, by large margins, both among consumers and therapists.
Zogby conducted two online surveys in September–October 2018. One was to determine how both massage therapy organizations and large companies who employ massage therapists were viewed by adult consumers and the other to gather the opinions of massage therapy professionals. This was the third year Zogby Analytics conducted their surveys, and AMTA continues to be the top choice, by a large margin, over any other massage organization or company.
Massage consumers want to trust their massage therapists and prefer they be part of the non-profit association representing their profession.
- AMTA remains the most trusted name in massage therapy by a ratio of more than 6-1 over any other organization or company among adults who have had a massage in the past year.
- Consumers who have had a massage in the past year prefer their massage therapist be insured by AMTA by nearly 4-1 over any other massage organization or company.
- AMTA is a clear leader in credibility and respectability among adults who have had a massage in the past year. Response rates for both attributes came back with a 5-1 AMTA advantage over for-profit company, Associated Bodywork & Massage Professionals (ABMP).
- "Consumers who have had a massage in the past year rate AMTA as the most credible source of information about massage therapy, 4-1 over the nearest competitor."
Among massage therapists, the data is equally strong for AMTA. By a 5-1 margin, massage therapists view AMTA as more credible than ABMP, is respected by a 6-1 ratio over other organizations; and, a majority (62%) of massage therapists prefer AMTA when searching for information about massage. And, for the third year in a row, massage therapists named AMTA the most trusted name in massage therapy.
"AMTA is excited and proud that consumers and massage therapy professionals think so highly of our association," says AMTA President Joan Nichols. "We think this independent study is a reflection of our mission, goals and what we do on behalf of our members and the whole profession. We work hard for our profession and our members are committed to being quality massage therapists. We will keep doing what we are doing to serve massage therapists and those who go to our members for their massage."
The American Massage Therapy Association, the most trusted name in massage therapy, is the largest nonprofit, professional association for massage therapists in North America. It is directed by volunteer leadership and fosters ongoing, direct member-involvement through its 51 chapters. AMTA works to advance the profession through ethics and standards, the promotion of fair and consistent licensing of massage therapists in all states, and public education on the benefits of massage.
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SOURCE American Massage Therapy Association