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OpenInvest Launches "Heart-Healthy" Investing Cause In Honor Of American Heart Awareness Month

OpenInvest Launches "Heart-Healthy" Investing Cause In Honor Of American Heart Awareness Month Leading Impact Investing Platform Analyzes S&P 500 to Identify Companies that Support Heart Health

PR Newswire

SAN FRANCISCO, Feb. 7, 2019

SAN FRANCISCO, Feb. 7, 2019 /PRNewswire/ -- OpenInvest, the first digital investment advisor for socially responsible investing, announced today that it launched the first-ever "Heart-Healthy" investment cause, which allows investors to align their assets with companies fighting the leading cause of death in the United States: heart disease. 

One out of every four deaths in the United States is due to heart disease, while every 40 seconds someone suffers a heart attack.  To combat this epidemic, OpenInvest created an easy way for individuals and institutions to invest in companies dedicated to reducing heart-related deaths.  The company screened the S&P 500 and identified companies that do not support the American Heart Association's Guidelines on Healthy Living. This new investing cause allows individuals and institutions to invest in companies offering cardiology medicines and devices, as well as those promoting healthy living through exercise. Simultaneously, the cause divests companies whose products aggravate or lead to heart disease, such as tobacco, alcohol, soda, sugary snack companies, meat processors and fast food chains.

"At OpenInvest, we want to ensure that everyone's finances truly reflect their personal values and drive positive social change," said Joshua Levin, co-founder and chief strategy officer, OpenInvest.  "Everyone seems to know someone who has or had heart disease. This new investing category encourages companies to join the battle against coronary illness and stop profiting from the epidemic."

OpenInvest's platform delivers customized investment portfolios aligned with the most important, topical environmental, social, and governance (ESG) issues facing people today.  In addition to its "Heart Healthy" investing category, OpenInvest offers a number of causes that allow investors to further customize their portfolios based on their values. These include divestment from fossil fuel and carbon emission producers; investment in gender equality and LGBTQ companies; supporting refugees, and many others. The platform's proprietary algorithms automatically rebalance portfolios to keep them dynamically diversified as investors divest/invest. 

Mirador Capital Partners LP, a registered investment advisor that manages assets for individuals, foundations and 401K plans, has selected OpenInvest's technology platform to help construct and execute values-based portfolios for their clients.

"OpenInvest's flexibility in developing portfolios that reflect our clients' specific values is a differentiator," said Adrian Jones, EVP at Mirador. "As a heart attack survivor myself, I know I'm not alone in my desire to take the fight to this killer. I approached OpenInvest with a heart-healthy portfolio concept and I am pleased to see that they are now making this value set as an option on their platform. We look forward to offering it to our clients and my heart-healthy network."

For more information on OpenInvest, please visit

About OpenInvest
OpenInvest ( is a registered investment advisor with the U.S. Securities and Exchange Commission, and a financial technology startup dedicated to mainstreaming values-based investing through technology. The company was founded by two of the architects of Bridgewater Associates' portfolio management and trading systems and a sustainable finance expert from the World Wildlife Fund. OpenInvest is backed by some of the biggest names in Silicon Valley, including Andreessen Horowitz, YCombinator, and QED, the founders of CapitalOne. OpenInvest now has a team of financial, technology, and environmental, social and governance (ESG) experts across three continents and is recognized as a global thought leader in ESG implementation. OpenInvest's technology platform supports full customization around investor values, in-depth impact reporting, dynamic divest-invest activity, and easy shareholder engagement, while ensuring investors tightly track specified market indices. To get started, contact your advisor, visit, or download the iOS or Android app. Follow OpenInvest on Facebook and Twitter.

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Last Updated: 07-Feb-2019