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Beiersdorf Aktiengesellschaft: Beiersdorf launches new strategy program with growth investments

Beiersdorf Aktiengesellschaft / Key word(s): Strategic Company Decision/Forecast
Beiersdorf Aktiengesellschaft: Beiersdorf launches new strategy program with growth investments

26-Feb-2019 / 19:37 CET/CEST
Disclosure of an inside information acc. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

Beiersdorf launches new strategy program with growth investments

Today, the Executive Board of Beiersdorf Aktiengesellschaft, Hamburg, approved a new strategy program "C.A.R.E.+" and, as part of this program, decided to invest additional funds of EUR70 million to EUR80 million annually in the Consumer Business Segment beginning in 2019. By taking this step, the Board has acted to continue to generate long-term, profitable growth that exceeds the market trend and to address disruptive changes in the consumer goods market. "C.A.R.E.+" will further strengthen the long-term competitiveness of Beiersdorf primarily by setting five strategic priorities: Accelerated opening of new markets and business areas, strengthening skin care categories of the portfolio, stepping up digitalization, improving productivity, and social & environmental commitment.

During its meeting today, the Company's Supervisory Board approved the investments arising from this strategy and the annual planning for 2019.

Based on this strategy program, Beiersdorf expects above-market sales growth for the Consumer Business Segment of 4-6% with an improved EBIT margin of 16-17% by 2023.

For financial year 2019, the Company expects that the Consumer Business Segment will outperform the market and generate sales growth of 3-5% (2018: 5.0%) despite difficult economic conditions; as a result of the company's investments, the EBIT margin is expected to decline to 14-14.5% (2018: 15.3%). For the Group, Beiersdorf expects sales to rise by 3-5% (2018: 5.4%) and an EBIT margin of around 14.5% (2018: 15.4%) in 2019. The tesa Business Segment is expected to generate sales growth of 3-4% (2018: 6.8%) and an EBIT margin slightly below the prior-year level (2018: 15.7%).

Dr. Jens Gei├čler
Head of Investor Relations
Tel.: +49 (40) 4909 5000
Fax: +49 (40) 4909 18 5000

Inken Hollmann-Peters
Vice President Corporate Communications
Tel.: +49 (40) 4909 2001
Fax: +49 (40) 4909 2516

26-Feb-2019 CET/CEST The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
Archive at

Language: English
Company: Beiersdorf Aktiengesellschaft
Unnastra├če 48
20245 Hamburg
Phone: +49 (0)40 4909-0
Fax: +49 (0)40 4909-34 34
ISIN: DE0005200000
WKN: 520000
Indices: DAX
Listed: Regulated Market in Frankfurt (Prime Standard), Hamburg; Regulated Unofficial Market in Berlin, Dusseldorf, Hanover, Munich, Stuttgart, Tradegate Exchange

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Last Updated: 28-Feb-2019