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17-Apr-2019

HERMES PHARMA Opens New Era of Delivering Food Supplements at Vitafoods Europe 2019

The expert in user-friendly dosage forms launches HERMES NutriCaps, a novel and innovative way to deliver food supplements Pullach, Germany, April 16, 2019 – HERMES PHARMA, the leading expert in user-friendly oral dosage forms, will be introducing HERMES NutriCaps at Vitafoods Europe 2019 in Geneva, May , 7-9. HERMES NutriCaps are a new dosage form that provides food supplements in Nespresso1-compatible (hard pod) coffee capsules. HERMES NutriCaps are an innovative and user-friendly way to integrate food supplements in a person’s daily routine. As consumers can now use their Nespresso coffee machine at home to prepare their supplements, preparation and dosing becomes extremely simple, safe and fast. HERMES NutriCaps follow the same protocol as for coffee preparation: lift the lever, insert the capsule, close the lever, place a cup and press the “lungo size” button-that’s it. Supplements are consumed as a hot drink, which is easy to swallow, fun to take and pleasant to taste – in contrast to many other supplements on the market, which come as conventional capsules or tablets. Taking supplements is now very easy – with the potential to become a beloved daily ritual, similar to enjoying a cup of coffee. Unique in this market, HERMES NutriCaps offer healthcare companies a true first-mover advantage – a product line extension through a brand-new, user-friendly dosage form. HERMES NutriCaps communicate “health” instead of “illness”, emphasizing the positive aspects of taking supplements. Potential applications of the new dosage form include products for anti-aging & beauty, digestive health, sports, energy & recovery, women’s health and many more. For consumers, HERMES NutriCaps are a convenient and smart way to take supplements. Their application is already learned and people can use a machine that is already available in the household. HERMES NutriCaps come in different flavors to suit individual needs and preferences. There are no residues or carry-over effects between coffee and the HERMES NutriCaps drink – and vice versa. Dr. Detlev Haack, Head of Innovation at HERMES PHARMA, said: “As fifty percent of the population has difficulties swallowing conventional tablets and capsules (see swallowing tablets.com), supplements must be convenient and easy to swallow, so people enjoy taking them. We believe that HERMES NutriCaps will open a new era of delivering food supplements – and a profitable business for our B2B customers.” HERMES NutriCaps are a finalist for the NutraIngredients Awards 2019 in the category “Editors Award for Functional Food Innovation.” HERMES PHARMA will be exhibiting at Vitafoods 2019 in Geneva. Visit HERMES PHARMA at booth R170. 1Nespresso is a registered trademark by Nestlé. About HERMES PHARMA: HERMES PHARMA is the leading expert in developing and manufacturing of user-friendly oral dosage forms, including effervescent and chewable tablets, lozenges, orally disintegrating granules, instant drinks and the newly developed HERMES NutriCaps. The company provides custom solutions along the entire value chain – from the development of new product ideas and formulations to production and regulatory support. For more than 40 years, leading pharmaceutical and healthcare companies around the globe work with HERMES PHARMA to expand their product lines and grow their brands. Further information at: https://www.hermes-pharma.com/dosage-forms-and-drug-delivery/user-friendly-dosage-forms/hermes-nutricaps/ Press Contacts: Eva Hildebrandt Lucy Turpin Communications Phone +49 89 417761-14 hermes-pharma(at)lucyturpin.com Eva Tietz Senior Manager Marketing & PR HERMES Arzneimittel GmbH - Division HERMES PHARMA tietz(at)hermes-pharma.com