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14-May-2019

Advanced Intelligence in Veeva Commercial Cloud to Transform Customer Engagement

Al-driven applications enable a new era of intelligent engagement

Veeva Systems (NYSE:VEEV) today announced new capabilities in Veeva Commercial Cloud to accelerate the industry’s move to intelligent customer engagement. With the availability of its new artificial intelligence (AI) application, Veeva Andi, and embedded intelligence in Veeva CRM and Veeva Vault PromoMats, Veeva is delivering sophisticated AI-driven applications so companies can engage more efficiently and effectively with customers.

Veeva Commercial Cloud unifies customer engagement with multichannel Veeva CRM; the right content and customer data with Veeva Vault PromoMats and Veeva OpenData; a next-generation commercial data warehouse with Veeva Nitro; and artificial intelligence with Veeva Andi. 

“We are committed to helping the industry drive the most efficient and effective customer engagement with the right commercial foundation powered by AI,” said said David Logue, senior vice president of commercial strategy at Veeva Europe. “Veeva Commercial Cloud helps companies advance their commercial strategies and drive smarter, compliant interactions with the right customers in the right channels.”

Intelligent capabilities and solutions now part of Veeva Commercial Cloud will help advance the industry’s progress toward intelligent customer engagement:

  • Veeva Andi is a new AI application that embeds tailored insights and suggestions right in Veeva CRM. As part of the Veeva CRM Suite, Veeva Andi makes it easy to adopt, deploy, and scale AI. With the unique ability to control and manage AI, companies have the power to deliver the right message in the right channel at the right time for an improved customer experience. Veeva Andi used with Customer Journeys—a new capability in Veeva CRM to better target and manage customers through stages of an adoption lifecycle—helps companies drive the best actions at the right customer stage. Veeva Andi is available today in North America.Read today’s Veeva Andi press release to learn more.
  • Veeva CRM Approved Notes leverages AI to help field reps build better customer relationships and remain compliant with every interaction. The new capability makes it easy for field reps to capture free text notes in Veeva CRM and use the power of AI to detect potential compliance risks such as off-label messaging. Veeva CRM Approved Notes is included Veeva CRM and planned for availability in 2020.
  • Veeva Vault Auto Claims Linking is a new capability in Veeva Vault PromoMats that will help improve speed and compliance of content development. Vault Auto Claims Linking uses AI to suggest links from claims to related references, reducing the administrative burden and risk of managing claims across countries, channels, and assets. Vault Auto Claims Linking is planned for availability by the end of 2019.

In other news today, Veeva introduced new innovations in Veeva CRM, including Veeva Approved Messaging, to advance compliance and digital engagement in the life sciences industry. Read today’s Veeva CRM press release to learn more.

To learn how Veeva Commercial Cloud enables intelligent customer engagement, visit veeva.com/eu/CommercialCloud.

Registrations for Veeva Commercial & Medical Summit Europe are now open. Join us in Barcelona from 3-5 December 2019, where more than 1,200 life sciences professionals will gather to hear the latest news and market trends in the industry, experience innovative technology, and network and share best practices.

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Last Updated: 16-May-2019