Simbec-Orion Announce Its New Unified Brand Offering
LONDON, July 5, 2019 (Newswire.com) - Simbec-Orion, Europe’s leading full-service boutique CRO, announces its new unified brand offering comprising the divisions previously known as Simbec Research, Orion Clinical, Orion Santé and Seirian Laboratories.
The move to unify the divisions under one common ‘Simbec-Orion’ brand supports the company position as a clinical research solution provider offering the complete suite of services across healthy volunteer and patient-based clinical studies.
Commenting on the new brand positioning, Simbec-Orion’s Chief Marketing Officer Douglas Cookson said, “Our advantage is that we can offer a full-service solution on a scale appropriate to our biotech clients. This means we’re more agile, flexible, and closer to the hearts of our clients than the Mega CROs we compete with.”
Ronald Openshaw, CEO, added, “While each division’s branding had historical significance pre-merger in 2013, we’ve grown considerably in the time since, forging a distinct identity as Simbec-Orion. This has become increasingly obvious following our management buyout with CBPE. Our new unified brand offering accurately portrays our capabilities to deliver total full-service solutions on a personal scale.”
The unified branding is a pivotal step forward in the plans for the growth and expansion of the company, as each division adopts one common brand identity.
Douglas Cookson also confirmed that despite a change in appearance, the services retain their renowned quality.“As we continue to grow, a unified message becomes more important, especially in the competitive CRO market. It is part of our journey to become the go-to CRO for our core therapeutic areas.”