AEVIS VICTORIA SA: Integration of Seiler Hotels in Zermatt
AEVIS VICTORIA SA / Key word(s): Acquisition
Fribourg, 17 October 2019
AEVIS VICTORIA: Integration of Seiler Hotels in Zermatt
AEVIS VICTORIA SA (AEVIS VICTORIA) continues to expand and strengthens its hospitality segment by integrating major hotels in Zermatt. The acquisition of Seiler & Partenaires Holding SA adds Mont Cervin Palace and Hotel Monte Rosa to the luxury hotel portfolio. Combined, the Hospitality segment will now operate six hotels in five attractive locations in Switzerland, with almost 780 rooms and an annual estimated turnover for 2020 of around CHF 115 million. AEVIS VICTORIA intends to develop a Swiss hotel group of national importance, taking into account the identity of the Seiler Hotels.
AEVIS VICTORIA has submitted a takeover offer to the shareholders of Seiler & Partenaires Holding SA, which controls over 90% of the share capital of Seiler Hotels AG, Zermatt. Until 16 October 2019, 177'750 shares or 98.75% of the capital of Seiler & Partenaires Holding SA were tendered. The company will therefore be integrated and consolidated into AEVIS VICTORIA as of 1 November 2019.
The Seiler Hotels, whose existence dates back to 1855, include the 5-star luxury hotel Mont Cervin Palace and the 4-star boutique hotel Monte Rosa, both ideally located in the centre of Zermatt. The hotels count a total of 191 rooms and record an average occupancy rate of more than 70%. The seven restaurants in the hotels offer their guests culinary specialities. Seiler Hotels AG also owns the Monte Rosa Hotel building and other properties in and around Zermatt.
With this integration, the hospitality segment of AEVIS VICTORIA (Victoria-Jungfrau Collection) will become an important player in Swiss tourism and continue to further increase its visibility. The merger will intensify the existing partnership between the two groups, which will keep their identities, and allow synergies to be exploited. Both companies will benefit from the integration into the AEVIS VICTORIA Group, especially in the areas of procurement, administration, international marketing and financing.
For further information:
End of ad hoc announcement