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2022 PM Society Digital Awards - Winners: Havas Lynx Group takes 2 Golds, Chiesi celebrates 3 wins!

The Digital Awards is in its 13th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. Judges include experts from digital, creative and communications agencies, digital specialists, and marketers from industry as well as healthcare professionals.

This year, the event was held at The Brewery, live for the first time in 3 years, after two online awards events due to the pandemic. The host was Marcus Brigstocke and guests were treated to a retro computer exhibition provided by the Retro Computer Museum where attendees could try out games on the consols of their childhood including Nintendo’s, Sega’s and Atari’s.

Havas Lynx Group was the only agency to win two Golds. Chiesi was the top Pharma company with three wins, and Open Health Group was the agency with the most awards – a win plus 4 Silvers and 2 Bronze awards.  Mole Digital was the only agency to win the same award (Brand promotion) two years running.

Other winning agencies were 9Labs Inc, BBH, Initiative Health, LTF Digital, Makara Health and Actando, MedShr, PRECISIONeffect, Seven Stones / AMV BBDO, Syneos Health, VCCP Health and ZPB Associates.

In the People categories, the Agency Digital Team was won by, the Digital Project or Account Manager by Jess Collins from Open Health and the Pharma Digital Partner by Steve Hunt from Chiesi UK.

Chair of the Digital Awards, Rachel Farrow, said,

“The PM Society Digital Awards have gone from strength to strength since they began 13 years ago and this year the event was sold out. One of the key themes for me was the breadth of winning agencies and client companies, with no agency winning more than two Golds. I’m also very proud of our judging process which is incredibly rigorous. At the second round, finalists are presenting to panels of judges and being put through their paces in a Q&A session, so I’m confident that our winners really are the best. It was also really good to see some new names among the winners – new agencies and smaller organisations alongside the big names.”

Full list of Gold winners

Brand promotion                       Mole digital for Essity                            Leukomed Sorbact NICE project

HCP education & support          MedShr for Novartis                              Needs driven education for HCPs in LMICs

Healthcare charities                   ZPB Associates for SE London CCG      Vaccine Facts Website

Patient programmes                  Havas Lynx Group for Arena                  Suffering behind the selfies

Meetings & events                     BBH for Genentech                                Immersive Launch Event          

Multichannel/omnichannel          LTF Digital for Merz Aesthetics              eCademy

Evolving campaigns                  Syneos Health for Novo Nordisk             The Ozempic® patient app

Building digital communities       Initiative Health for Chiesi                      Together in Respiratory

Film                                          Seven Stones / AMV BBDO for CALM    The Invisible Opponent

Animation                                 VCCP Health for Chiesi                         Digital Consultation Animation

Innovation: Craft                        9LABS Inc                                   

Innovation: Effectiveness          Havas Lynx Group for Arena                  Accelerating clinical trial recruitment in IBD

Internal comms                         Makara Health & Actando for Allergan Aesthetics  The World of Knowledge Race

External comms                         PRECISIONeffect for DEBRA                Spread Your Wings for DEBRA

Digital Account Manager            Jess Collins (OPEN Health Group)        

Agency Digital Team                   

Pharma Digital Partner               Steve Hunt (Chiesi UK) 

The PM Society

The PM Society is a not-for-profit organisation, which was founded over 40 years ago. Today it has over 4000 active members from over 250 companies and has three aims – to support organisations and people in healthcare, to recognise excellence and promote best practice and to provide education and training. For more information see our website at

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Last Updated: 21-Sep-2022