Pureture Announces Development of Groundbreaking Plant-Based Casein

Animal-Free Development Fully Replicates ‘Traditional’ Protein Taste, Texture and Function

NEW YORK--(BUSINESS WIRE)--Pureture (formerly Armored Fresh Technologies), a biotechnology company committed to developing animal-free materials that function like animal protein, today announces the launch of its plant-based casein. On a mission to better the environment and support those with dietary sensitivities and allergies, this launch aims to reshape the alternative dairy industry.

Casein, a key component in animal-based dairy products, is a milk protein that creates a stable emulsion, preventing fat and water from separating, giving milk its smooth texture. Pureture has successfully recreated casein using yeast-based, fully plant-based materials that offer comparable functionality to milk, a better taste and nutrition panel, and sustainable and lower-priced ingredients.

With no taste, smell, or color, Pureture's plant-based casein is a non-GMO protein and designed to be used as a protein to cheeses and other alternative dairy products like milk and yogurt. Operative aspects of cheese, like meltability and stretchiness, are often missing from vegan cheeses due to binding elements, which limits the level of protein that can be added into vegan cheese. This ingredient replicates these important functions; it was thoughtfully crafted to be cleaner than other alternatives and eliminates the need for starches, gums, and emulsifiers.

“At Pureture, we’re laser focused on developing materials and technologies for essential food changes that will provide us with a richer and long-lasting food culture,” says Rudy Yoo, founder and CEO of Pureture. “With this new innovation, we’re thrilled to introduce a product that ensures the joy of dairy flavor and texture remains, while delivering a cleaner label and contributing to a more sustainable future.”

Due to its proprietary technology, and method of production, Pureture can price its casein at a lower cost than the market average. The brand plans to collaborate with major dairy companies to co-brand its plant-based casein and partner with global ingredients vendors to expand its usage. Assisting corporations in the transition to plant-based casein goes beyond the product and includes revolutionizing label transparency. Pureture believes clean labels featuring unaltered and untouched proteins with plant-based alternatives is the future of food.

To learn more about Pureture, visit https://www.pureture.io/.

About Pureture

Pureture is a biotechnology company committed to developing animal-free materials that can function like animal protein using only 100% plant-based ingredients. The company is on a mission to elevate the alternative dairy industry, and bring to market sustainable solutions that protect the environment and consumers alike. For more information, visit https://www.pureture.io/.

Media Contact:
Melissa Kanter
Rachel Kay Public Relations
melissa.kanter@finnpartners.com
201-213-3239