Lubrizol 2025 Innovations: Enhancing Life, Delivering Local Solutions, Accelerating Progress

CLEVELAND--(BUSINESS WIRE)--Lubrizol has propelled nearly a century of sustainable innovation, and 2025 was a year of accelerated progress. With groundbreaking additions to its portfolio and deep local commitments in key growth regions, Lubrizol’s inspired breakthroughs delivered on its purpose to advance mobility, improve well-being and enhance modern life.

"At Lubrizol, innovation starts with understanding what matters most to our customers and the end users they serve," said Julie Edgar, Lubrizol Chief Technology Officer. "As partners to industry leaders, we leverage advanced chemistry, digital innovation and sustainable processes to help solve the world’s toughest challenges—all while responding to local market needs."

Breakthrough Solutions

Lubrizol’s science-based innovators use strategic research, market insights and advanced decision science to inform innovations for dozens of industries. Among the many new innovations released this year, several have been recognized and awarded for their impact, sustainability, and technical excellence—a testament to Lubrizol’s commitment to shaping the future through science.

Among the many new innovations released this year:

• Carbopol® BioSense Polymer: A readily biodegradable rheology modifier and sensory enhancer for personal care products, responsibly sourced from eucalyptus, delivers outstanding performance with sustainability.
• Sensomer™ Cassia 115 Polymer: A naturally derived, biodegradable conditioning polymer with excellent sensory, deposition profile and foam boosting properties in rinse off systems.
• Sancure™ 942 Polyurethane Dispersion: Versatile protection for residential and commercial wood finishes, adapted for local climates and application methods.
• HybriCal™ Grease Thickener System: Lithium-free, advanced grease technology designed to meet the performance demands of industries while reducing environmental impact.
• Lubrizol® PV1710: Meeting key regional specifications (API SQ & ILSAC GF-7) to ensure optimal protection for passenger vehicle engines, in local driving conditions.
• SulfrZol® 54: Supports refineries in achieving sustainability and operational excellence, with adaptability for different regional regulatory environments.

Local Innovation, Global Progress

Lubrizol’s local-for-local strategy remains a cornerstone of its innovation approach, driving impactful advancements that address the distinct needs of markets around the world. In 2025, Lubrizol continued to expand its regional footprint through targeted investments in R&D, manufacturing, and strategic partnerships, delivering solutions designed for local relevance and global excellence.

Asia Pacific

• Established a Foam Center of Excellence in Seoul, South Korea, focused on advancing materials innovation and industry collaboration.
• Opened a Film Center of Excellence and launched a new Paint Protection Film (PPF) production line in Shanghai, enhancing capabilities in high-performance films.
• Introduced the Southeast Asia Innovation Center in Jurong, Singapore, fostering regional innovation for coatings and specialty solutions.
• Expanded its presence in Indonesia with a new office in South Jakarta, facilitating stronger customer engagement and service.
• Launched ESTANE® BCX TPU, a footwear technology that enables the creation of lightweight, foamed midsoles, empowering brands and manufacturers across the region.

India, Middle East & Africa

• Announced the development of a state-of-the-art Innovation Center, further strengthening Lubrizol’s commitment to research and customer collaboration in the region. Additionally, we’ve doubled production capacity at our CPVC facility in Dahej and continued to progress towards a new industry leading CPVC resin plant in the region.
• Deepened its medical devices sector presence through partnerships, enhancing access to advanced healthcare technologies.
• Developed Noverite™ GP250B, which facilitates the production of long-lasting, cost-effective soap bars, specifically formulated for markets where durability and affordability are essential.
• Redefined personal care at our Bar Soap Centre of Excellence with innovations like anti-cracking and translucent bathing bars powered by Lubrizol’s advanced polymer technology.

Latin America

• Announced our Beauty Research Institute Brazil, designed to drive innovation and accelerate time-to-market, leveraging Brazil’s rich ethnic diversity to develop products tailored to both local and global markets.
• Opened a new office in São Paulo, Brazil, fostering innovation and closer collaboration with customers throughout Latin America.

“Through these strategic investments and initiatives, we are empowering local markets with solutions tailored to their unique challenges while driving sustainable growth and global progress,” said Julie. “At Lubrizol, our local-for-local approach ensures we deliver meaningful innovation where it matters most—enabling our customers and communities to thrive in an ever-evolving world.”

To learn more about Lubrizol’s 2025 innovations and its award-winning portfolio, visit www.lubrizol.com.

About The Lubrizol Corporation

Lubrizol, a Berkshire Hathaway company, is a science-based company whose specialty chemistry delivers sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better. Founded in 1928, Lubrizol has global reach and local presence, with more than 100 manufacturing facilities, sales and technical offices and more than 7,000 employees around the world. For more information, visit www.Lubrizol.com.

Olivia Tormento,
Olivia.Tormento@Lubrizol.com