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pharmiweb.com today archive

3242 PWToday Stories

Spot of bother

08 Aug 03

Amgen flying

23 Jul 03

Two Thirds Of Sales Calls Not Helpful!

17 Jul 03

Nothing wildly surprising coming out of this new survey, but I think it just re-iterates a few important challenges we all face in this industry.

Primary care physicians find about one-third of sales calls made by 90,000 U.S. pharmaceutical company representatives are helpful, according to a survey by the consulting firm Accenture. However, nearly half the 100 doctors surveyed by Accenture said they do not have the time to speak with the representatives, making it the leading influence on whether they would meet drug company representatives.

One of the complaints by doctors is that the information provided is not relevant to their practices. The Accenture survey found that 36 percent of the doctors want more information that is relevant to their practices from sales representatives.

Read more below...

Velcade Victory

01 Jul 03
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