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GE Healthcare Fights Breast Cancer with Spotify

18 Oct 12

Today GE Healthcare announced the launch of ‘Give a Little Beat’, a musical initiative and a first in the healthcare industry, to connect people in the fight against breast cancer through the power of music and social media. By visiting www.givealittlebeat.com, users will be able to share and listen to songs from the online GE Healthcare’s Jukebox, powered by Spotify, the leading digital music service, in support of breast cancer patients and to raise awareness about the disease.


“We are conscious of the healing power of music and its universal reach, which cuts through geographical and cultural barriers. We strongly believe that music and social media are the best way to connect people in the fight against breast cancer and to spread the powerful message that early detection can save lives”, said Jeff DeMarrais, GE Healthcare's Chief Communications Officer.

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