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DESCRIPTION:Blink and you'll miss it. The opportunity to redefine what an 
 industry means doesn't come around often. And for pharma\, we’re in that 
 moment now.\n\nAs a wave of medical innovation flows through our industry
 \, it’s now our collective responsibility to take ownership and lead the 
 overhaul of our broken healthcare system to one that’s fit-for-purpose.\n
 \nMere modifications to your business are not enough. By prioritizing cus
 tomer journeys over brand journeys\, committing completely to a people-dr
 iven\, tech-enabled transformation\, and championing healthcare equity\, 
 you can scale innovation to truly deliver for patients.\n\nIt’s time to b
 ecome the pioneer\, the trailblazer\, the futurist. Instead of discussing
  how big tech will disrupt our industry\, the opportunity has arrived to 
 do it ourselves.\n\nJoin 1\,000+ industry executives at Reuters Events: P
 harma USA to lead the transformation of your own company\, industry\, and
  the healthcare landscape. Get ready to self-disrupt.\n
DTEND:20220317T170000
DTSTAMP:20260416T152535Z
DTSTART:20220316T090000
LOCATION:Pennsylvania Convention Centre\, Philadelphia\,
SEQUENCE:0
SUMMARY:Blink and you'll miss it. The opportunity to redefine what an indu
 stry means doesn't come around often. And for pharma\, we’re in that mome
 nt now....
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