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PRODID:-//github.com/rianjs/ical.net//NONSGML ical.net 4.0//EN
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DESCRIPTION:Deliver enduring behaviour change with agile\, personalized en
 gagementThe first collaborative home for commercial\, marketing and medic
 al affairs leaders.&nbsp\;Join to discover 500+ ATTENDEES\, 40+ SPEAKERS\
 , 25+ CASE STUDIES\, 10+ IN PERSON INTERACTIVE SESSIONSThe future of cust
 omer engagement is a digitally-optimized\, omnichannel strategy\, orchest
 rated across silos with hybrid functionality...&nbsp\;Enough! You've hear
 d it all before right? Buzzwordafter-buzzword\, year-after-year. &nbsp\;T
 hat's why we created Reuters Events Pharma: Customer Engagement Europe (L
 ondon\, May 22-24). It's the only event that brings together the full cus
 tomer engagement community (marketing\, commercial\, digital and medical 
 affairs) to create holistic discussion and share the 'how-to'\, with prac
 tical insights beyond just words.Together we will learn the processes beh
 ind modularised content and predictive delivery. We will reverse engineer
  the way we interact with HCPs and patients to ensure messages resonate. 
 Move beyond vanity marketing metrics to measure real behaviour change and
  discover how to design iterative feedback frameworks to ensure we are ex
 ceeding customer expectations.Let's rethink what it means to move from a 
 product to customer-focused business model together.UNRIVALLED SPEAKER LI
 NE-UP INCLUDES:- Andreas Dach\, Digital and Multi-Channel Lead\, Lilly- J
 ose Maria Guido Avila\, Customer Engagement Transformation Lead\, Sanofi&
 nbsp\;- Dmitry Schourov\, Commercial Quality Lead - Developed Markets and
  China\, Pfizer&nbsp\;- Mykola (Nick) Melnyk\, Global Head of Shopper and
  Trade Marketing\, Sanofi &nbsp\;- Emma Booth\, Executive Director\, Ex-U
 S Medical Capabilities\, Amgen&nbsp\;- Inaam Haq\, European Medical Direc
 tor\, Daiichi Sankyo&nbsp\;- Gregory Guillory\, Global Medical Engagement
  lead\, Roche&nbsp\;- Ridwaan Jhetam\, VP Oncology Medical Affairs Head E
 urope\, BMS&nbsp\;\n
DTEND:20220525T170000
DTSTAMP:20260512T220031Z
DTSTART:20220524T090000
LOCATION:Hilton London Tower Bridge\, 5\, Tooley Street\, London\, Greater
  London\, SE1 2BY\,
SEQUENCE:0
SUMMARY:Deliver enduring behaviour change with agile\, personalized engage
 mentThe first collaborative home for commercial\, marketing and medical a
 ffairs lea...
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