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DESCRIPTION:Our recent report\,&nbsp\;The Contradiction Conundrum\, amongs
 t global pharma organisations revealed that while there is a strong under
 standing of the value of digital — and how crucial it is for HCP and pati
 ent relationships and experiences — there are many contradictions and bar
 riers when it comes to successfully executing digital strategies. This ha
 s resulted in just 4% of digital product launches regularly succeeding.\n
 \nIn this session\, speakers Jack Burton\, Clinical UX Researcher at Grap
 hite Digital and Dr Gyles Morrison\, Director and Clinical UX Strategist 
 at The Clinical UX Academy\, will discuss:\n\nTopics covered:\n\n\nThe di
 fferent approaches to user research and why it matters\nHow insights are 
 converted into practical solutions to inform decision making\nThe common 
 pitfalls\, how to overcome challenges\, selling the idea internally and d
 ebunking the myths\n\n
DTEND:20220929T170000
DTSTAMP:20260514T153515Z
DTSTART:20220929T160000
LOCATION:\,
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SUMMARY:Our recent report\,&nbsp\;The Contradiction Conundrum\, amongst gl
 obal pharma organisations revealed that while there is a strong understan
 ding of the...
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