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DESCRIPTION:Demonstrating effectiveness and ROI of omnichannel strategies 
 in pharma is a critical component for decision-makers to identify spend\,
  priorities and customer needs. Patient engagement is no different – but 
 unlike a multi-channel tactical plan\, defining KPIs and metrics for pati
 ent engagement is seen as more complex.\n\nDuring this in-person session 
 at the Royal Society of Medicine (RSM)\, the PEIG will bring together pha
 rma\, PAG\, patient and vendor to discuss:\n\n\nWhy measuring patient eng
 agement is important\nHow KPIs and metrics differ from more traditional t
 actical programmes\nExamples of where industry collaborations have define
 d and measured outcomes for patient programmes and initiatives\nBest prac
 tices for defining KPIs and measurement frameworks\n\nObjectives: \n\n\nG
 ive an opening plenary that sets the tone of why measuring patient engage
 ment is important\nTo showcase 2/3 examples where pharma have measured th
 e impact of a patient engagement initiative\nDeliver a panel session to d
 iscuss setting up appropriate KPI frameworks for measuring the impact of 
 patient engagement projects\n\nSpeaker Spotlight:\n\nFind out more about 
 our speakers in our Speaker Spotlight article.\n
DTEND:20221012T180000
DTSTAMP:20260514T152454Z
DTSTART:20221012T130000
LOCATION:Royal Society Medicine\, 1 Wimpole Street\, London\, W1G 0AE\,
SEQUENCE:0
SUMMARY:Demonstrating effectiveness and ROI of omnichannel strategies in p
 harma is a critical component for decision-makers to identify spend\, pri
 orities a...
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