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DESCRIPTION:This course is a thorough immersion in the process\, concept a
 nd models of pharmaceutical marketing.  It is suitable for anyone who is 
 either new to a marketing role\, or wants a deeper understanding of the u
 nderlying principles.  The course covers all the essentials of pharmaceut
 ical marketing and the emphasis is on a practical and hands-on approach t
 o get you started or learning new ways quickly.  This a is a highly inter
 active and practical course that follows a clear line of logic from strat
 egy through to execution.\n\nWhat will be covered?\n\nThe role\, scope an
 d context of marketing and the challenges in healthcare.\nHow to apply th
 e key tools in building a Marketing Plan\nHow to bring together the Brand
  Strategy by expressing a clear narrative\, Understand the importance of 
 customer perception in marketing\n\nUnderstand the role of the Brand and 
 how to bring it to life through an optimal Promotional Mix.\nHow to build
  an execution framework around the Plan and achieve the best performance\
 n\nWho is the course for?\nThis course is aimed for marketers or anyone w
 ho needs an in-depth understanding of pharmaceutical marketing\, new mark
 eters\, secondees new into a larger marketing role or established markete
 rs wanting a structured refresher.\nAgency colleagues who want an in-dept
 h understanding of the challenges clients face\n\nLearning outcomes\n\nDe
 veloping a pharmaceutical marketing strategy to help understanding your c
 ustomers\nThe role of brands in pharmaceutical marketing\nDesigning an op
 timal promotional mix &amp\; driving sales and profit\nThe role of market
  research\n\nAll of our courses can be run virtually or face-to-face. We 
 also offer bespoke prices for in-house or larger groups\, as well as lunc
 h and learns. To find out more on this and get a quote\, please get in to
 uch with alexandra.moore@pmsociety.org.uk
DTEND:20250424T170000
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SUMMARY:This course is a thorough immersion in the process\, concept and m
 odels of pharmaceutical marketing.  It is suitable for anyone who is eith
 er new to...
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