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DESCRIPTION:Pharma is alive\, crackling with the energy of change and inno
 vation. From ground-breaking medicines and flourishing digital transforma
 tions to new commercial models and a reinvigorated belief in our purpose\
 , the industry has never been more primed to drive positive change.\n\nHo
 wever\, our post-Covid health systems are at their limit\, on the verge o
 f a new global healthcare crisis. Pharma must again evolve to take the le
 ad\, rallying stakeholders to reimagine health systems that can deliver n
 ext generation life-saving therapies\, address health inequities and nurt
 ure healthier communities.\n\nChange starts within your own company. Agil
 ity and innovation must power every strategy\, field forces must be upski
 lled\, RWE incorporated into every discussion\, sustainability actioned. 
 Medical must perfect their scientific narrative\, patient engagement effo
 rts must reach further than ever before\, and all this should be driven b
 y an engine of data and insights.\n\nBut most critically\, your company m
 ust work as one cross-functional entity. That’s why Reuters Events: Pharm
 a 2023 is the place where patient experts and pharma changemakers – from 
 commercial\, marketing\, medical affairs\, patient engagement\, market ac
 cess\, RWE and Digital Health – share new best-practice\, lessons learned
  and strategies for the future. \n
DTEND:20230420T170000
DTSTAMP:20260307T143959Z
DTSTART:20230418T090000
LOCATION:Barcelona\,
SEQUENCE:0
SUMMARY:Pharma is alive\, crackling with the energy of change and innovati
 on. From ground-breaking medicines and flourishing digital transformation
 s to new...
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