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DESCRIPTION:There's never been a greater array of avenues to reach HCPs\, 
 but it's never been harder to capture their attention. It's time to embra
 ce change management\, foster digital and AI innovation adoption\, upskil
 l analytical capabilities and dismantle internal silos\, to thus cultivat
 e a new customer-centric mindset that will truly command HCP attention an
 d admiration.&nbsp\;\n\nWelcome the new era of agility at Reuters Events:
  Pharma Customer Engagement USA 2023 where 300+ Marketing\, Medical\, Com
 mercial\, Analytics\, Data and Digital leaders will unite to drive person
 alized customer journeys\, streamline HCP experience\, and craft customiz
 ed messaging that will finally allow you to surpass your competitors.\n\n
 . Cultivate a mind-set shift to unlock AI and new engagement channel inno
 vation: Encourage new ways of thinking - top-down and bottom-up - to expe
 riment with AI and new digital channels to empower your field-force with 
 precise customer targeting and drive utmost engagement.\n\n. Equip medica
 l and marketing with analytical skills to drive true omnichannel orchestr
 ation: Upskill CX teams to face digital transformation head on to maximiz
 e impact across external engagements that facilitate true channel harmoni
 zation that will meet ever-changing stakeholder needs.\n\n. Translate fit
  for purpose data into impactful insights: Overcome "garbage in and garba
 ge out" syndrome to make your data precise and proactive to better unders
 tand customer dynamics\, build precise customer journeys and stay ahead o
 f the game.\n\n. Champion cohesive content creation and dissemination: Cu
 t through noise with authentic and empathic content with global to local 
 alignment to empower HCP conversations with patients and populate a new p
 ool of potential prescribers.\n\nPrices:Pharma and biotech - Basic: USD 2
 199.00\,Pharma and biotech - Business: USD 2499.00\,Pharma and biotech - 
 VIP: USD 2999.00\,Solution providers and consultants - Basic: USD 2699.00
 \,Solution providers and consultants - Business: USD 2999.00\,Solution pr
 oviders and consultants - VIP: USD 3499.00\n\nTime: 9:00 am to 5:00 pm\n
DTEND:20231003T170000
DTSTAMP:20260307T154027Z
DTSTART:20231002T090000
LOCATION:Hilton Philadelphia at Penn's Landing\, 201\, South Christopher C
 olumbus Boulevard\, Philadelphia\, Pennsylvania\, 19106\,
SEQUENCE:0
SUMMARY:There's never been a greater array of avenues to reach HCPs\, but 
 it's never been harder to capture their attention. It's time to embrace c
 hange man...
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