BEGIN:VCALENDAR
PRODID:-//github.com/rianjs/ical.net//NONSGML ical.net 4.0//EN
VERSION:2.0
BEGIN:VEVENT
DESCRIPTION:Science is no longer enough. Our ability to turn great product
 s into great medicines has never been more reliant on how we engage with 
 our patients\, yet we're still falling short of expectations and failing 
 to build sustainable trust with our communities\, leading to lower adhere
 nce\, slower trials and sub-optimal outcomes.\n\nCo-creation must be the 
 lifeblood of your business\, spanning product lifecycles from clinical ph
 ases to commercial strategy execution. Only then can we start to build su
 stainable\, long-term trust with patient communities. To do this we must 
 go beyond the diagnosis and streamline the patient journey.\n\nPioneer th
 e patient engagement transformation and maintain competitive advantage at
  Reuters Events: Pharma and Patient USA 2023. America's leading patient f
 ocused event to help you solve these challenges and optimize opportunitie
 s for you and your patients.\n\nIndustry leaders and patient advocates wi
 ll gather to discuss strategies and share case-studies that will help you
  lay a foundation to incorporate and action patient feedback across touch
 points\, collaborate with stakeholders to build an insights framework whi
 ch enables personalized care and improve on patient education programs to
  humanize the science and highlight the importance of adherence.\n\nRegis
 ter your interest now and join us for 2 days of inspiring discussions\, i
 nteractive sessions\, trailblazing presentations and valuable networking.
 \n\n&nbsp\;\n\nTime: 9:00 AM - 5:00 PM\n
DTEND:20231117T170000
DTSTAMP:20260512T232624Z
DTSTART:20231116T090000
LOCATION:Hilton Penn's Landing\, Walnut Plaza\, Philadelphia\, Pennsylvani
 a\, 19106\,
SEQUENCE:0
SUMMARY:Science is no longer enough. Our ability to turn great products in
 to great medicines has never been more reliant on how we engage with our 
 patients...
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