BEGIN:VCALENDAR
PRODID:-//github.com/rianjs/ical.net//NONSGML ical.net 4.0//EN
VERSION:2.0
BEGIN:VEVENT
DESCRIPTION:Pharma's role within the healthcare system is weakening. Incre
 ased demand\, economic strains\, suffocating regulatory change and a wide
 ning access gap is impacting future pipelines and commercial innovations 
 reaching patients.&nbsp\;\n\nInternally\, siloed functions too often comp
 ete instead of complementing each other. Failing to rally behind a common
  purpose and secure a future where better medicines and an aligned value 
 proposition reaches our patients\, payers\, policy makers\, HTAs and cust
 omers.&nbsp\;\n\nNo one function can do this alone\, we must act as one.&
 nbsp\;\n\nThat's why over 1\,200 of the world's leading pharma changemake
 rs from commercial\, marketing\, medical affairs\, patient engagement\, m
 arket access\, RWE\, and digital health are gathering under one roof in B
 arcelona at Reuters Events: Pharma 2024. They will draw up a new blueprin
 t to bridge and align internal workforces while rewriting pharma's value 
 proposition\, cementing its role as an integral pillar of the healthcare 
 system.&nbsp\;\n\nAt this event\, together\, we will become the trusted s
 ource for scientific information\, transform digital potential into meani
 ngful patient outcomes\, adapt to the incoming JCA legislation and harnes
 s growing data sources that will deliver value to customers and growing p
 atient population needs.&nbsp\;\n\nPrices:Pharma Basic: EUR 2199.00\,Phar
 ma Business: EUR 2499.00\,Pharma VIP: EUR 2999.00\,Vendor Basic: EUR 2999
 .00\,Vendor Business: EUR 3499.00\,Vendor VIP: EUR 3999.00\n\nDate and Ti
 me: 16th April 2024 at 9:00 am to 18th April 2024 at 5:00 pm\n
DTEND:20240418T170000
DTSTAMP:20260514T150027Z
DTSTART:20230416T090000
LOCATION:International Barcelona Convention Center\, 11-14\, Plaça de Will
 y Brandt\, Barcelona\, Catalunya\, 08019\,
SEQUENCE:0
SUMMARY:Pharma's role within the healthcare system is weakening. Increased
  demand\, economic strains\, suffocating regulatory change and a widening
  access ga...
UID:575c536f-a0b2-42fe-9c31-cabeb523349f
END:VEVENT
END:VCALENDAR