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DESCRIPTION:How can you ensure your product is set up for success from ear
 ly clinical trials right through to launch and commercialisation? Join us
  for this Global Whispers live webinar on Thursday 11th&nbsp\;January at 
 1.00pm (GMT)/2.00pm (CET)/8.00am (EST)\, where we will be exploring best 
 practice commercialisation strategy for healthcare products launching in 
 the US market.\n\nClare Foy&nbsp\;(Director – Global Market Access\, Mtec
 h Access) will be speaking to Janice MacLennan (Pharma and Medtech brand 
 strategist and founder of NMBLR) about how market access\, HEOR and comme
 rcialisation leads in Pharma and Medtech can best support overarching pro
 duct and brand strategy. The webinar will particularly focus on launch ch
 allenges in the US market.\n\nIn this webinar\, we will take a step back 
 from the intricacies of market access and HEOR\, to explore the role our 
 specialism plays in broader commercial and product strategy. We will ask:
  where does market access and HEOR sit in this broader picture\, and how 
 can market access teams best support their product and company brand?\n\n
 Using the US market as our case study\, we will explore:\n\n\nHow to set 
 up your product for success\nCommercialisation routes in the US for Pharm
 a and Medtech\nThe relationship between brand strategy and market access\
 nWhat Pharma can learn from Medtech’s approach to commercialisation\nWhat
  Medtech innovators can learn from Pharma companies’ approach to launch\n
 \nRegister now at: https://register.gotowebinar.com/register/606283619424
 8095072\n\nLearn more at: https://mtechaccess.co.uk/commercialisation-str
 ategy-us-market/\n\n\n\n\n\n\n\n\nMore about our speaker\n\n\n\n\n\n\n\n\
 n\n\nJanice MacLennan (Pharma and Medtech brand strategist)\n&nbsp\;\n\nA
 s a&nbsp\;leading brand strategist in the pharmaceutical industry\, Janic
 e MacLennan has spent more than three decades working with interdisciplin
 ary teams from GSK\, Novartis\, Johnson &amp\; Johnson\, and many more\, 
 through her St Clair consultancy. Over that time\, she has honed her appr
 oach to helping teams develop and implement commercial strategies. Her fo
 cus is on helping cross-functional and inter-disciplinary teams deliver a
  differentiating strategy\, so that their commercialisation strategies se
 cure a win pre-launch.\n\nUsing her wealth of experience in the field\, J
 anice has also created the&nbsp\;NMBLR&nbsp\;platform to enable&nbsp\;Bio
 tech and Pharma companies to align and accelerate decision-making along t
 he path to commercialisation.\n\nJanice is also the best-selling author o
 f&nbsp\;Brand Planning for the Pharmaceutical Industry.\n\n\n\n\n\n&nbsp\
 ;\n
DTEND:20240111T140000
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DTSTART:20240111T130000
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SUMMARY:How can you ensure your product is set up for success from early c
 linical trials right through to launch and commercialisation? Join us for
  this Gl...
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