BEGIN:VCALENDAR
PRODID:-//github.com/rianjs/ical.net//NONSGML ical.net 4.0//EN
VERSION:2.0
BEGIN:VEVENT
DESCRIPTION:\nThis 3-day course is designed to introduce non-marketing pro
 fessionals to the key principles\, processes and terminology in marketing
  and enable them to work more effectively with colleagues when delivering
  successful marketing activities for their company\, customers\, and pati
 ents.\n\n\nWhat will be covered?\n\nThe course will cover:\n\n\nThe role\
 , scope\, and context of marketing\nHow to apply the key tools in buildin
 g a marketing plan\nHow to develop an appropriate promotional mix\nHow to
  build an execution framework and meaure appropriately\n\n\nWho is the co
 urse for?\n\nThis course is aimed at those working in any role with regul
 ar collaboration with marketing teams\, internal or external or who are l
 ooking to enhance their skills as a cross-functional team member. This in
 cludes roles in sales\, medical\, regulatory\, finance\, market access an
 d health economics.\n\n\nLearning outcomes\n\n\nGain an appreciation of t
 he role of marketing within the pharmaceutical and life sciences industri
 es and its specialities\nUnderstand what a good marketing strategy looks 
 like and how to develop one\nInsight into how to better understand your c
 ustomers\nUnderstand how marketers develop a powerful implementation plan
  using the marketing mix and its link to strategy\n\n
DTEND:20240229T170000
DTSTAMP:20260427T185441Z
DTSTART:20240227T090000
LOCATION:\,
SEQUENCE:0
SUMMARY:\nThis 3-day course is designed to introduce non-marketing profess
 ionals to the key principles\, processes and terminology in marketing and
  enable t...
UID:31903492-ee1a-474e-883d-792a6c493558
END:VEVENT
END:VCALENDAR