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DESCRIPTION:\n\n\n\n\nAre you fully unlocking the value of Medical Affairs
  for your organisation?\n\nDesigned with expert input from senior Medical
  Affairs leaders\, this transformational course covers the hot topics tha
 t drive tangible results. From strategic thinking\, brand planning and Om
 nichannel\, to the power of networks\, it is a ‘must-attend’ for those re
 latively new to Medical Affairs\, to boost understanding and Medical Affa
 irs success.\n\nWhat is it?\nThis virtual course\, built up of 5 bite-siz
 ed modules\, is designed to prepare you for success in the early years of
  your Medical Affairs career.\n\n1. The role of strategy in pharma\n\nUnd
 erstand what strategy and strategic thinking are and why they are importa
 nt to the medical function\nExplore and understand the value of Medical i
 n strategy development and developing insight\nAlign on what good develop
 ment and communication of a strategy would look like\nLeave with practica
 l ideas on how to impact and build strong strategies with your team\n\n2.
  Thinking like a pharma strategist\n\nDefine what insights are and why me
 dical insights underpin the lifecycle management of a product\nUnderstand
  the importance of insights in creating strategies\nExplore how to take i
 nformation and turn it into insights\nHow can you leverage insights\, app
 ly them to the patient journey map and understand the pain points of your
  patient and healthcare professional in the course of a disease?\n\n3.The
  role of medical affairs in shaping the Brand Plan\n\nShare the principle
 s of the annual Planning cycle and what it is looking to achieve – what s
 tages will Medical be involved with?\nTo align on how the Medical role ca
 n add value in Brand Planning through insights and objective challenge\nW
 hen\, what and how to build the Medical Plan within the Planning Framewor
 k and discuss how to measure Medical activities\n\n4. Building a tactical
  Omnichannel Medical Affairs Plan\n\nWhat is Omnichannel? What is the val
 ue of Omnichannel for Medical in addressing unmet medical needs?\nUnderst
 and the key steps to implementing Omnichannel including:\n\nThe Stakehold
 er Engagement Journey\nBest practice content considerations\nHow to selec
 t channels\n\n\nExplore stakeholder experience planning and how to establ
 ish sustainable experiences to bring your stakeholders coming back for mo
 re\n\n5. Engaging with stakeholders and the power of networks\n\nUndersta
 nd the difference between a KOL and an advocate and explore best practice
 s when engaging with different stakeholders\nExplore how to develop a sta
 keholder strategy and engagement plan pre- and post-launch\nDiscuss and a
 gree top tips in tracking\, management and measuring of the stakeholder p
 lan including in a virtual environment\n\nWho is this course for?\nThis c
 ourse is designed for anyone who is in the early years of their Medical A
 ffairs role\, either from outside the industry (such as from the NHS) or 
 having transferred into the role from being an MSL. This course will outl
 ine the essential foundational capabilities to accelerate success and imp
 act in Medical Affairs.\n\n\n\n\n\n\n\nFor organisations and managers: Wh
 at will participants gain?\nParticipants will leave this course with capa
 bilities that will accelerate their ability to add value to cross-functio
 nal and Medical teams.\n\nParticipants will gain a thorough understanding
  of the fundamental basics of the Medical Affairs role\, learn how to lev
 erage skills and assets to make an impact across wider teams\, and unders
 tand the actions which lead to professional development and career progre
 ssion.\n\nFor participants: Why should I attend this course?\nThis is a o
 ne-stop course to accelerate your Medical Affairs career and the value yo
 u provide to your organisation\, delivered by expert Uptake facilitators 
 who truly understand your role. You will be given the opportunity to lear
 n in a safe environment that encourages collaboration and active particip
 ation.\n\n\n\n\n\n\n\nAll of our courses can be run virtually or face-to-
 face. We also offer bespoke prices for in-house or larger groups\, as wel
 l as lunch and learns. To find out more on this and get a quote\, please 
 get in touch with alexandra.moore@pmsociety.org.uk\n\n\n\n\n
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SUMMARY:\n\n\n\n\nAre you fully unlocking the value of Medical Affairs for
  your organisation?\nDesigned with expert input from senior Medical Affai
 rs leade...
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