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PRODID:-//github.com/rianjs/ical.net//NONSGML ical.net 4.0//EN
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DESCRIPTION:Deliver a first-class customer journey.\n\nIt's getting harder
  to engage our customers.\n\nMore data is not translating into better cus
 tomer interaction. Investments in tools and tech are not increasing face 
 time. Every marketing\, commercial and medical leader is striving to crea
 te the perfect\, personalized customer journey\, but one wrong step can l
 ead to a 404 error message - your customer can no longer be found.\n\nTo 
 regain our customers' time and trust\, we must get better at predicting t
 heir unmet needs\, their engagement preferences and their expectations of
  us\, before they even know them themselves. We must pledge to provide co
 nsistent value first and foremost\, through a data-backed\, AI-powered\, 
 and customer-motivated engagement model. The future isn't that far away.\
 n\nJoin 350+ marketing\, commercial\, medical affairs\, data and digital 
 leaders at Pharma Customer Engagement USA 2024\, where the blueprints for
  your new engagement strategy will be unveiled. Hear from experts on stag
 e sharing case studies and pilots\, connect with peers in interactive wor
 kshops\, debates\, hackathons and roundtables\, and drive forward true cu
 stomer value.\n\nDate and Time: Tuesday\, 22 October 2024 at 09:00 to Wed
 nesday\, 23 October 2024 at 17:00\n
DTEND:20241023T170000
DTSTAMP:20260512T232623Z
DTSTART:20241022T090000
LOCATION:Hilton Philadelphia City Avenue\, 4200 City Avenue\, Philadelphia
 \, Pennsylvania\, 19131\,
SEQUENCE:0
SUMMARY:Deliver a first-class customer journey.\nIt's getting harder to en
 gage our customers.\nMore data is not translating into better customer in
 teractio...
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