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DESCRIPTION:Professor Ian Maidment\, professor in clinical pharmacy at&nbs
 p\;Aston Pharmacy School\, will give a public lecture about his life’s wo
 rk on 5 February 2025.\n\nIn his inaugural lecture\, Professor Maidment w
 ill reflect on his journey from a childhood in Kent to becoming a leading
  researcher in clinical pharmacy. After more than two decades working in 
 the NHS\, in community pharmacy\, mental health\, dementia care\, and lea
 dership roles\, he joined Aston University in 2012. His research focuses 
 on the real-world challenges of medication optimisation for patients\, ca
 rers\, and healthcare professionals.\n\nThe title of Professor Maidment’s
  lecture is ‘Medication adherence: Why it matters and how we can improve 
 it’. Every year\, the UK spends nearly £21 billion on medicines. Yet up t
 o half of people with long-term conditions do not take their medication a
 s prescribed—a problem known as non-adherence. This has profound clinical
  consequences and significant financial implications for the NHS.\n\nProf
 essor Maidment will draw on his experience to explore how factors such as
  medication burden and side-effects influence adherence\, the challenges 
 posed by conditions such as dementia and severe mental illness\, the role
  of pharmacy in supporting adherence and why tackling non-adherence requi
 res a system-wide approach. He will also offer practical solutions to one
  of healthcare’s most persistent problems.\n\nProfessor Maidment said:\n\
 n“We need to understand why patients struggle to take their medication an
 d then develop and test solutions that work well.”\n\nThe lecture on Thur
 sday 5 February 2026 will take place at Aston Business School. In-person 
 tickets are&nbsp\;available from Eventbrite. The public lecture will begi
 n at 18:00 GMT with refreshments served from 17:30 GMT. It is free of cha
 rge and will be followed by a drinks reception. The lecture will also be&
 nbsp\;streamed online.\n
DTEND:20260202T193000
DTSTAMP:20260512T220829Z
DTSTART:20260202T173000
LOCATION:Aston Triangle\, Birmingham\, \, B4 7ET\,
SEQUENCE:0
SUMMARY:Professor Ian Maidment\, professor in clinical pharmacy at&nbsp\;A
 ston Pharmacy School\, will give a public lecture about his life’s work o
 n 5 Februar...
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