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DESCRIPTION:Learn the different payer archetype systems that offer useful 
 patterns in payer decision making and an insightful structure in Europe’s
  highly fragmented payer landscape – Grasp the structure and know the key
  stakeholders of the major European healthcare systems – Understand the c
 ontribution of other functions in the process of gaining optimal access\n
 \nWhy You Should Attend\nThe Content:&nbsp\;Throughout the industry\, opt
 imising market access is often viewed as a responsibility of the market a
 ccess departments alone\, while in fact the optimal outcome will depend o
 n a cross-functional effort as of phase II. That is why it is absolutely 
 necessary that internal stakeholders in non-market access functions grasp
  the fundamentals and understand how their function\, and in particular t
 heir decisions related to pharmaceutical compounds and brands\, impact on
  payer decision making.\n\nThe Expert:&nbsp\;Nick Proctor is passionate a
 bout instilling actionable payer understanding throughout the industry\, 
 so expect a true expert who will try to make you think from a payer’s per
 spective and get you to “see” the patterns in Europe’s complex landscape.
  Nick has advised multiple companies on market access and pricing strateg
 ies at global and local levels.\n\nThe Understanding Pharma Market Access
  &amp\; Payers in Europe course is the only available public training cou
 rse delivered by Nick Proctor on the topic of market access.\n
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SUMMARY:Learn the different payer archetype systems that offer useful patt
 erns in payer decision making and an insightful structure in Europe’s hig
 hly frag...
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