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DESCRIPTION:Master the critical success factors of a commercial drug launc
 h: Selecting the right launch type – A structured roadmap – The critical 
 market insights you need to gain in pre-launch phases – Identifying lever
 age points along the patient journey – Defining and prioritising customer
  segments - Designing the most effective omni-channel strategy and plan.\
 n\nWhy You Should Attend\nIn the last decade\, pharmaceutical companies h
 ave seen rapid changes in the market environment for their new brand laun
 ches. While austerity measures in many countries are increasing local and
  national hurdles for market access\, drug launches are becoming more num
 erous\, smaller\, and more competitive. It has never been more important 
 for pharmaceutical companies to crack the art of launching new products. 
 YOU ONLY CAN DO IT ONCE!&nbsp\;\n\nThe Content:&nbsp\;The course content 
 builds on the combined expertise and experience that the experts have acc
 umulated over the last 20 years in advising and implementing major produc
 t launches in EMEA across major therapy areas: Oncology (incl. Immunother
 apy)\, Immunology\, CNS\, CVS\, Metabolic Disorders\, … . It covers all c
 oncepts and evidence-based tools for effective strategic decision-making 
 and planning in the process up to launch\, with a focus on what will dete
 rmine the brand’s commercial success.\n\nThe Experts: Kurt Arco combines 
 the academic rigour of Trilations\, a strategic marketing consultancy he 
 joined in 2016\, with best practice within big pharma. When he was with M
 SD (Merck &amp\; Co)\, from 2005 to 2015\, he led several major product l
 aunches in many geographical areas and contributed to\, and piloted\, maj
 or marketing &amp\; sales excellence projects. After starting her career 
 at one of the global leading consulting companies\, Leen Helsloot has gai
 ned + 10 years of experience at Trilations in advising major pharma compa
 nies on Global and European Launch programmes for strategic brands. Trila
 tions is a strategy consultancy agency that works closely with most of th
 e major pharmaceutical and medical device companies in more than 40 count
 ries worldwide (e.g. Johnson &amp\; Johnson\, MSD\, Roche\, Pfizer\, Bost
 on Scientific\, …).\n\nThe Strategy &amp\; Planning for Commercial Launch
  Success in Pharma course is the only available public training course de
 livered by Kurt Arco and Leen Helsloot on the topic of Commercial Launch 
 in Pharma.\n
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SUMMARY:Master the critical success factors of a commercial drug launch: S
 electing the right launch type – A structured roadmap – The critical mark
 et insig...
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