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DESCRIPTION:Prepare for patent expiry with a winning LCM plan for establis
 hed brands – Know which drivers of differentiation can be used – Learn wh
 ere\, when and how to compete in a generic world using late stage LCM str
 ategies &amp\; tactics – Learn how to make portfolio management decisions
  for mature brands.\n\nWhy You Should Attend\nThe Content:&nbsp\;This is 
 the only public course entirely focused on LCM in the later stages of a p
 harmaceutical's lifecycle. The content is based on the expertise Dr. Neal
  Hansen built through his numerous consulting assignments for pharma comp
 anies in the area of LCM\, which culminated in a book he co-authored with
  Dr Tony Ellery (ex-Novartis):&nbsp\;Pharmaceutical Lifecycle Management 
 - Making the Most of Each and Every Brand&nbsp\;published by Wiley and So
 ns in mid-2012. Neal enriches his course with insightful recommendations 
 he has drawn from working on pharma LCM solutions\, in a format that fost
 ers interaction and learning.\n\nThe Expert:&nbsp\;Not only is Dr. Neal H
 ansen highly knowledgeable about pharma LCM\, he is also a talented speak
 er – very lively and passionate about this subject. He has worked globall
 y with senior executives in the pharma industry across therapeutic areas 
 and geographical markets.\n\nThe Late Stage Pharma Lifecycle Management c
 ourse is the only available public training course delivered by Dr. Neal 
 Hansen on the topic of lifecycle management.\n
DTEND:20210519T170000
DTSTAMP:20260512T232951Z
DTSTART:20210518T090000
LOCATION:\,
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SUMMARY:Prepare for patent expiry with a winning LCM plan for established 
 brands – Know which drivers of differentiation can be used – Learn where\
 , when an...
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